The training goal is to focus on the grass-roots level and professionally train the applied higher specialized talents with all-round development in morality, intelligence and physique needed by socialist construction. Politically, ideologically and morally, he supports the party's basic line, loves the motherland and has the spirit of serving the people wholeheartedly; Law-abiding, with good social morality and professional ethics. In terms of business knowledge and ability, I have not only the basic theoretical knowledge of advertising, but also basic art skills and computer graphic design skills. We must also have strong hands-on ability and practical work ability, innovative spirit and independent learning ability. Learn the basic part, so that students can master a solid computer application foundation and solve problems independently when the computer fails, without affecting the work progress. Learning graphic design software enables students to master the skills and software application knowledge needed by computer advertising design industry and have the ability to design and produce graphic works independently. Learn the basic knowledge of art, cultivate students' aesthetic feeling and color application knowledge, so that students have good hand-drawing ability and can create independently. Learning plane actual combat will enable students to personally understand the basic principles and techniques of advertising design and production, master the norms and knowledge of product packaging, book binding, plane advertising, company CI and other related work, master the basic process of advertising design, and have the comprehensive ability of professional design talents.

Practice case design, so that students can improve their comprehensive application ability in practical work cases and prepare for the war. Practical courses include: learning commercial font design, special effect font and POP advertising font design. POP advertising poster, poster design, display board design, menu, business card, retouching, matting and CD design. Learn CIS corporate image planning: logo VI, manual, design and production.