Mr. Cheng: Actually, as early as 2005, I analyzed the game market at that time. At that time, I was still working in China Power Corporation. Many colleagues around me also have hobbies of playing online games, but they all have one thing in common, that is, they don't have much time to play games, but want to find a kind of entertainment in their spare time to release their work pressure. So I have a series of thoughts, how to change the game, so that these white-collar workers can play games happily without consuming energy? For white-collar workers, spending some money doesn't matter at all, as long as they can have fun and relax themselves. So they chose to plug in the power supply and let the computer upgrade itself to fight monsters. But in fact, the entertainment has been reduced a lot, and the playability of the game cannot be felt. So I was thinking at that time, if the game can make players feel the richness of the game without taking up time, such a game market will definitely bring a very large audience. So what if such a goal is achieved? In 2006, I saw many colleagues playing FLASH games. This kind of small game that can be played at any time is also more entertaining, but the connotation of the game is relatively low, belonging to the stand-alone type. If these games can be made into multiplayer online games, it may be a good choice. So I came up with this initial idea, but this kind of game is not easy to realize, so the game is too competitive, and it will be boring to play too much. It's just that I keep thinking and asking myself questions, and my thinking is getting clearer and clearer. Just in 2007, many excellent web games appeared, which increased my confidence. So I began to plan until the publication of "China Little Master onweb".
Editor: The web game mode is still in the development stage, and there may be a lot of follow-up phenomena. What kind of market prospect do you think it will have? What advantages do you think China Shaozhu onweb has for the whole web game market?
Manager Cheng: The phenomenon of following the trend in web game market is very serious. There are dozens of games in the Three Kingdoms alone. If there are more games with characteristics, connotation and culture in the market, I believe it can drive the whole market forward.
The advantage of China Little Master ONWEB lies in its novelty, because this type of game on the market is blank, and there are many breakthroughs in the game, such as PK mode, management system and cooking system, which are not available in other games. This is the characteristic, and the game can be said to promote the food culture in China. As we all know, food is the most important thing for the people, and China's food is world-famous, but there has never been an online game with the theme of food. In the game, the player incarnates as the owner of an ancient restaurant, runs a restaurant and trains a group of excellent chefs. From purchasing ingredients to making restaurant recipes, setting food prices and even creating new dishes by himself, he can earn more money, open branches all over the country and strive to become the largest restaurant in the world. It can be said that the game is a living recipe. Restaurant management is not much different from reality, not only vegetables, but also rice. We also need drinks. Players can train excellent chefs and train their skills and specialties, such as training knife workers and mastering the cooking temperature. Basic cooking is not much different from real cooking, and then they compete with chefs in other restaurants to win the reputation of being the first chef in the world. The game is divided into eight Chinese cuisines, and there are currently 320 kinds of dishes. And it's still being supplemented. It can be said that "Little Master China" is a casual game developed for advertising game lovers. You don't need to spend too much energy. When you are tired from work, open the game to relax. Therefore, the whole game is an encyclopedia of food culture with rich connotations.
Editor: As we all know, both web games and traditional online games are getting younger and younger. Teacher Cheng, as one of the post-80s entrepreneurs, what do you think of this young industry?
Mr. Cheng: A young industry is bound to have a dynamic driving force, just like the rising sun. It's just that we have to see the road ahead clearly, remember not to follow the trend, but to be the leader of the trend. This is also the purpose of our company. It is precisely because of being young and experiencing too little wind and rain that this young industry is full of too many changes and unstable factors. Therefore, it is necessary to establish a perfect system to regulate the market, industry and games in order to make this emerging industry last for a long time.
Editor: As you said, youth is full of too many changes and unstable factors, but as a successful model of post-80 s entrepreneurs, what are your reminders and development guidelines for these new main players in the field of web game development?
Cheng: With this goal and mission, we hope to have more games that reflect China culture and more games that reflect our national values. It will really make China's game stand on the world.
Editor: The promotion of "China Small Home onweb" continues. It is reported that this game has attracted many companies to negotiate agents, but you have chosen to keep up with Havilai's scientific and technological cooperation. Why? Can you share your company's future product planning with us here?
Manager Cheng: What we are looking for is a strategic partner who can promote the development and progress of this game with the mutual cooperation of both parties. After comprehensive evaluation, the agent in Chinese mainland has been officially authorized to take charge of Shanghai Weilai Information Technology Co., Ltd. I am very optimistic about the market operation strength of Weilai team, and I believe that with Weilai Technology's rich game operation experience and market resources, it will definitely present a rich feast for the players who love China Little Master onweb!
Our company has four web games worth developing after China Young Master ONWEB. No matter from the type or theme, it is lacking in today's industry, and it is also full of playability. The second game is expected to meet with the majority of players soon. Please wait and see.
Editor: Before concluding this interview, please ask Mr. Cheng to describe his game path as a post-80s entrepreneur in one sentence. Thank you, Mr. Cheng, for accepting our exclusive interview in spite of his busy schedule. I also wish "China Online Master" a complete success!
Manager Cheng: Your vision and thinking will determine your future development. Thank you!
Excerpts from interviews with Sina game characters