KFC is the largest fried chicken fast food chain in the world, with more than 1 1, 000 restaurants in the world. These restaurants are located in more than 80 countries, from the Great Wall of China to the bustling downtown area, picturesque downtown Sofia and sunny Puerto Rico, and fast food restaurants marked by KFC can be seen everywhere.
Every day, more than 654.38+million customers around the world taste the original KFC chicken created by Colonel Sanders nearly half a century ago, which is made of 11 mysterious recipes wrapped in powder and fried. Customers can also taste nearly 400 other foods in KFC restaurants around the world, such as Kuwait's egg cakes and Japanese silicon fish sandwiches.
In order to meet the needs of consumers at different levels, the way KFC serves customers is constantly changing. In addition to in-store dining and take-away, meals are delivered to your door in more than 300 cities in other countries in the United States. Moreover, in some cities in the United States, KFC restaurants also cooperate with sister restaurants Pizza Hut and Taco Bell in the group to provide meals for customers at the same restaurant outlet in busy streets. Now, college students from Puerto Rico to California have included KFC fast food in their daily recipes.
More than 60 years ago, Colonel Sanders, the founder of KFC, invented the so-called "substitute for family dinner"-that is, to provide a complete dinner for those families who have no time to cook at home or are unwilling to cook. He called it "Sunday dinner seven days a week".
Today, the colonel's spirit and legacy have become the symbol of KFC brand, and the KFC logo designed in the image of Colonel Sanders has become one of the most outstanding and recognizable brands in the world.
KFC is the largest catering group in the world-Yum! Global catering group, including nearly 30,000 world-famous KFC restaurants, Pizza Hut restaurants and Taco Bell restaurants in more than 65,438+000 countries and regions.
1987165438+1October 12 KFC's first restaurant in China officially opened in front of Beijing, thus beginning its development history in the most populous country in the world. Starting from this, KFC began to explore, learn from China society and market, and gradually build a management model with China characteristics. 1992 The total number of restaurants in China is 10; To 1995, increasing to 7 1. 1996 On June 25th, the100th KFC store in China was established in Beijing. This is a milestone, which indicates that KFC has entered a more stable development stage in China.
On June 30th, 2008, 65438+February 30th, 2008, in the "2008 World Brand Value Laboratory Annual Award" selection activity organized by the world's authoritative brand value research institutions, KFC won the "China's Most Competitive Brand List" award for its good brand impression and brand vitality, and won wide acclaim from consumers.
Primitive and mysterious formula
Spicy chicken wings, original chicken nuggets, chicken leg hamburgers ... delicious, crispy and delicious fried chicken emerge one after another. 1930, Saunders prepared KFC all over the world with 1 1 spices. With the continuous development of KFC, these recipes are currently compiled by computer, and the 1 1 seasoning recipes worth millions of dollars are currently kept in a safe in Louisville, an unknown bank safe.