Fujian is a place with rich history and culture. During the New Year's Day, various celebrations will be held in many places in Fujian, such as the carnival in Xiamen and the light show in Fuzhou. In addition, there are many beautiful scenic spots in Fujian, such as Wuyishan, Longhu Mountain and Gulangyu Island, which allow tourists to enjoy the beautiful scenery and feel the unique charm of Fujian.

Chaoshan area is famous for its food and culture. Chaozhou opera, Chaoshan dialect and Chaoshan architecture are all very distinctive cultural elements, which are worthy of tourists' experience. Chaoshan cuisine is also very famous, such as Chaoshan beef balls, Chaoshan casserole porridge and Chaoshan lo mei.