Chen yang

Director of Strategic Resources of a Media Group in Keith, China.

Frequency of meetings: at least once a day;

Participation categories: meetings of the company's own team, meetings with other departments, meetings with customers, forums, etc.

Entry equipment: laptop or iPad；;

Meeting place: mostly held in the company, some very important issues may be discussed with customers in restaurants or cafes;

Recommendation of creative meeting form: the content is greater than the form, and the meeting is to solve problems;

Meeting management experience: before the meeting, all participants must make clear the meeting objectives. Secondly, you shouldn't be distracted at the meeting. For things that cannot be discussed or explained clearly, you can consider letting go.

How to meet with customers

First, make clear the purpose of meeting with customers. Before the meeting, it is necessary to clarify what the focus of the meeting is, what needs to be prepared, and what to want after the meeting. Sometimes customers can't think clearly and don't know what to say. At this time, it is even more necessary to clarify the purpose of meeting with customers. The key is to solve the problem, otherwise it is a waste of time.

Second, define your role in the meeting. Classification, if we share our services or products with customers, we will talk more. If a client assigns us a task, we should listen more and talk less. We should be clear about whether our role is the person who gives ideas, the person who knows information, or helping customers convince others.

It should be noted that sometimes not only our media planning company, but also other companies, such as research companies and creative companies, will also attend project meetings. In this case, sometimes we have great differences on the project, so we need to pay attention to our participation role and consider the words and communication methods. Especially those parts that are not our responsibility, generally speaking, we will not emphasize or oppose them, but at the same time, we cannot make concessions blindly, which requires weighing. Remember not to pretend to be the master, otherwise it will bring more trouble to yourself and your customers.

Third, it must meet the tastes of customers. Be fully prepared before the meeting, clarify your relationship with customers, and communicate with customers in a way that customers like and accept easily. For example, some customers like to look at watches, some customers like to look at pictures, and some customers want more oral communication instead of unilateral indoctrination, so they need to grasp the way.

Fourth, the meeting must end. This is one thing that must be done after the meeting, and the summary should be sent to customers and everyone concerned. Because many times what is agreed at the meeting is forgotten by the customer as soon as he turns his head, which may lead to various problems in the future. On the one hand, summing up is to clarify everyone's division of labor and responsibilities, on the other hand, it is also a way to protect the company itself. This also applies to all kinds of meetings within the company.

?

;