The company now has nearly 1 000 employees, including 5 graduate students/kloc-0 and more than 500 college students. The brand founder enjoys the reputation of "gifted scholar of Peking University" and "King of Pork in Guangzhou". On June 27th, 2007, at 65438, "Earth Pig No.1" was born. Then, after the explosive news such as "Peking University talents sell pork", "1500 graduate students strive to be pork guys" and "the establishment of the first butcher school in China" were exposed by CCTV and provincial and municipal media, the brand awareness of "the first local pig" was continuously improved, and it successively won the "famous trademark of Guangdong Province". In 2008, it was awarded "Best Meat Quality Award" and "Best Flavor Award" by Guangzhou Cuisine Association. In 2009, 1 local pig passed the certification of pollution-free producing areas and pollution-free products, and was approved by the Ministry of Agriculture of Guangdong Province.
At present, Tuzhu No.1 has become the first brand of pork in Guangzhou. Soil Pig No.1 is growing at an alarming rate of doubling every year, winning the love of more than one million loyal consumers, with annual sales exceeding 400 million. It has become the largest local pig hot meat food chain enterprise in China and a well-deserved leader in sub-sectors. The chairman of the board won the first prize in the "First National Model for Agriculture, Countryside and Farmers to Become Rich" selected by CCTV on 20 10, and the first local pig won the "Best Business Model Award" at the same time, and the corporate image and brand image were continuously improved.
The company always adheres to the consumer demand-oriented, takes standardized production as the starting point, takes improving product quality and safety as the core, takes the production of safe, hygienic and pollution-free brand pork as the goal, and implements the whole process quality monitoring of pork from the place of origin to the table. After years of successful experience, the company has gradually improved the management system of the whole industry chain from breeding to sales. At present, 1 has successively built, expanded and built breeding bases in Zhanjiang, Hainan and Yangxi.
Since its establishment five years ago, the 1 local pig brand has been growing at a high speed at the rate of doubling every year, making 1 local pig a brand of hot fresh pork that Guangdong people can rest assured. The achievement of all these achievements is inseparable from the strategy of the top leadership and the courage to be the first in the world, as well as the sincere heart to contribute to the development of food safety in China. Tiandi Food has gathered a United, pragmatic, diligent and dedicated management team, who wrote a brilliant chapter in the company's development history with innovation, hard work and responsibility!