KFC is one of the multinational chain restaurants in the United States and the second largest fast food and fried chicken chain enterprise in the world. Founded by the founder Harland Sanders on 1952, it mainly sells high-calorie fast food such as fried chicken, hamburgers, French fries, 1: 1 rice, egg tarts and soda.
China KFC belongs to Yum! Brands. China Holdings Limited ("Yum! China for short), the stock code is YUMC, which is Yum. Brands is a franchisor in Chinese mainland, and has the exclusive right to operate KFC brand in Chinese mainland.
Logo:
In June 2006, Yum!' s brand KFC! Brand group became the first brand in the world to see from space. The giant Colonel Sanders logo with an area of 8 128 square meters appeared in the desert area of 5 1 Nevada, USA. This logo displayed to the world is the fifth generation logo launched by KFC in the world.
In this unprecedented project, team members experienced unexpected setbacks and hardships. A team of nearly 50 designers, engineers, scientists (including astrophysicists), architects and other professionals spent three months conceiving, creating and building the world's largest symbol.
This is a KFC logo visible in space, which is assembled from 65,000 colored tiles of 1 square foot. It is welcomed by consumers all over the world. KFC's new logo retains Colonel Sanders' iconic bow tie, but for the first time, he changed his classic white double-breasted suit into a red apron. This red apron represents the cooking tradition of KFC's hometown flavor. It tells customers that KFC today is still trying to cook fresh, delicious and high-quality food for customers in the kitchen like Colonel Sanders 52 years ago.