Camping search heat increased by 155% month-on-month.
"The snapdragon in the seaside wetland park has blossomed this week. It is the best time to bloom. Just shooting is the beauty of oil painting. " In late March, Little Red Book blogger "Sparkling" shared such a content.
The person in charge of Ctrip camping products said that due to the current epidemic situation, everyone's travel radius has become significantly smaller recently, and local travel has become the mainstream, while off-site travel is mainly concentrated in major urban agglomerations. Unwilling to get together, unique experience and niche luxury have become the new pursuit of users' travel under the normal epidemic. For example, this year's Qingming short-distance tour and outing, rural tourism is hot. Judging from the ticket booking data of Ctrip scenic spot, the surrounding and local ticket orders account for 88%, and nearly 90% of tourists who go to the scenic spot choose to travel at home. Walking and enjoying flowers, camping in the park and outdoor sports are the favorite ways for tourists to travel now. Especially camping in the wild is very popular with young travelers and family tourists.
Campsites around Kunming are constantly being excavated.
According to the Research Report on the Status of Camping Economy and Industry and Consumption Behavior in China in 20021-2022 released by Ai Media Consulting, the market size of camping camps in China has increased from 77 1 billion yuan in 20 1 year to 29.90 billion yuan, and the growth rate is expected to reach 18.6 in 2022. As of 202 1, 10 and 15, there were more than 30,000 campsite enterprises in China, and in 2020 and 20021year, there were more than 8,000 and15,000 campsite enterprises respectively.
There are many ways to play camping. Some tourists will camp out in the mountains or parks for the night, and some tourists will bring tents to experience the surrounding camping atmosphere and go home or stay in hotels at night.
Although some places can set up tents for camping for free, it is not enough to just play with tourists, so exquisite camping has become a demand. Some scenic spots began to create exquisite camping scenes to attract the attention of family tourists and young people. Some scenic spots adopt a combination of enjoying flowers during the day and camping at night; Some hold outdoor concerts to attract tourists.
In addition, some users choose higher-end RV camping, which has many advantages compared with general camping. For example, you can choose your favorite route and arrange your itinerary flexibly, stop at your favorite scenery and don't miss any opportunity to enjoy nature. RV tourism has been broken for many times because of its unique safety, privacy, comfort and freedom, and the domestic RV market has been booming. In this context, more and more campsites began to incorporate RV facilities into camp construction planning.
Catering brands enter "outdoor consumption"
As one of the six elements of tourism, the catering industry responsible for "eating" smelled the business opportunities of camping and entered the "outdoor consumption scene" one after another. Some catering enterprises have launched camping picnic packages. On the new retail platform, camping ingredients can even be delivered directly to your door.
In order to catch up with this upsurge, Pizza Hut and Mugaodi, a well-known outdoor camping equipment brand, jointly launched a spring summer camp nationwide. Three spring outing camping packages were launched, and campers, picnic mats, folding chairs and other equipment were also available. Since the release of 14 in March, it has been welcomed by everyone. At present, the campers put in Kunming have been "robbed".
In March of this year, the hot pot chain Haidilao also announced the launch of take-away barbecue business, which has been sold in some Haidilao stores such as Beijing and Chengdu, which also indicates that Haidilao has opened a differentiated layout from multiple perspectives such as products and scenes and consolidated the market.
Outdoor brand camping products sell well.
With the upsurge of outdoor camping, the income of outdoor brands has also increased.
In the outdoor brand Decathlon Tmall flagship store, disposable barbecue ovens, portable outdoor campers, folding chairs, awnings, outdoor camping tents, outdoor swings, and padded portable beach mats are all "explosive products" that consumers are keen to buy. A variety of products show that more than 1000 people have paid the order recently.
Relevant data show that since June 5438+ 10 this year, the turnover of outdoor tents has increased by 1 19% year-on-year, the turnover of outdoor benches has increased by 239% year-on-year, and the turnover of camping equipment such as large tents, awnings, folding tables and chairs has increased by more than three times ... This shows to a great extent that camping is rapidly changing from a public hobby to a kind.
Edit yikeyan
Proofread LV Shicheng
Editor Li Rong