If you want to build a good private home, you must have your own unique and flagship items. It doesn’t have to be a trendy new product, but it must be your specialty and so delicious that people can’t help but buy it again.

Of course, don’t forget to keep up with trends. Consumers are willing to try new things, so if there are popular styles in the store, they will naturally be favored. For example, dirty buns and sea salt pop-up cakes that were popular in the past two years can bring a lot of income and popularity by seizing the wave of craze.

How to increase the repurchase rate: a popular store, Not only do we need new customers to come, but we also need regular customers to return. Only in this way can we maintain our business in the long term. When you first open your business, you need to make return visits to the first batch of customers, and communicate with customers about everything you sell. How does it taste? Is the style acceptable? Make timely adjustments to marketing plans.

Quality is the most important: Unlike large chain brands, private bakeries mainly rely on word-of-mouth from regular customers to bring business, so reassuring high-quality is the key to ensuring long-term survival. In the early stages of starting a business, you should fully win the goodwill and trust of the customer base, select good raw materials, carefully produce products, and carry out free sampling and other activities to build popularity.

Have a unique name + logo: People are wonderful creatures. The first impression is often deeply ingrained in the heart and is difficult to change. The store name and logo are the first impression.

Try not to be awkward when choosing a store name. There is also a certain explanation when naming. Baking is a food that pays attention to health, no additives, and deliciousness. The name should give people guidance and reverie in this regard.

Be careful with service: We all know that if you want to do private baking, you must have a sense of service. If you let consumers leave feelings and memories, you will win. Write a beautiful little greeting card by hand, or give a small signature item separately. Spend a little time and thought, and I believe you will receive unexpected results.