RSS is also a notification mechanism, but it can only be pulled by users. "Push is not the demand of APP, but the demand of users". APP should push messages from users' needs, and "push the right content to the right person at the right time, in the right place and in the right scene".

Using Aurora to push the third-party message push platform, APP can tag users, accurately push the personalized content they need for different users, and reduce the disturbance to users; At the same time, it can recognize the offline scene of users in real time, so as to realize timely push, meet the immediate needs of users in the current scene, and improve the opening rate of message push.

Aurora push P message has four forms: notification, custom message, rich media and local notification. It is the leading mobile big data service platform in China. Aurora focuses on providing stable and efficient developer services such as message push, instant messaging, statistical analysis, social components and short messages for mobile application developers.

JPush not only has a perfect console, but also provides an interface to the server, which is convenient for developers to call the server, manage and integrate applications, that is, push the server user equipment through the application server Aurora server, which simplifies the development intensity of the server and facilitates the process of sending push messages during operation.