In film and television dramas, crosstalk performers no longer need to steal air and rarely use the works of piercing willows, so they have no time to pave the way. However, Gao Xiaopan believes that the development of head content can make more audiences see the ability of crosstalk performers, which is not contrary to the development of crosstalk art.

This is the193rd startup reported by Sansheng.

On two Saturdays every month, Gao Xiaopan and her partner, You Xianchao, will perform at the Hehe Baggage Store Theater in Jiaokou, a small theater with less than 65,438+000 people. 20 16 in the case of general losses in small cinemas in Beijing, hip-hop bag shops still maintained a stable profit. Take root in a small theater and stick to performing four days a week. Gao Xiaopan, as the monitor, gave the bottom line for the development of hip-hop bag shops.

Hip-hop Baggage Shop Performer

At the same time, Gao Xiaopan also tried to leave this small theater. Just a few days ago, he appeared in the emerging Asian director project of Beijing International Film Festival. Among Hong Kong directors such as Wen Juan and Ye Weimin, he said, "If you want to make your own film, you should learn from your teacher first." .

On 20 15, the hip-hop bag shop obtained Pre-A financing from Song Cheng Performing Arts. At that time, the company was in a difficult stage. Only after more than a year, the hip-hop bag shop has expanded to three theaters, and gradually developed from offline performances to the entire industrial chain of entertainment industries such as drama, online drama and movies. Gao Xiaopan led a cross talk performance team of more than 80 people, who not only made frequent appearances in variety shows in CCTV Spring Festival Evening and other places, but also released the first film "Stop it, brother", which was adapted from the original cross talk this summer. 》。

The movie "Brother, stop it! poster；playbill

After the A round of financing, the hip-hop bag store will expand the scale of drama series, increase offline performances, gradually incubate its own ip and develop the whole industrial chain.

According to Zheng Bin, executive director of Xinghan Capital, FA, the hip-hop bag shop represents a project with cultural heritage and accumulation in the cultural and creative investment market, which has the potential to explode in the long run. As one of the few crosstalk companies in the market, the modern enterprise management mode and talent management system of Hip-hop Baggage Shop, as well as the development ability of opening up the whole industrial chain, are all valued by the employers.

At the 20 15 financing conference, Gao Xiaopan, who had experienced difficulties in starting a business, choked up and said in a five-minute speech, "We used to be jokes, but now we are myths."

Two years later, he became more peaceful and calm. In the interview, he talked about the tradition of cross talk, with Allegro Tong Ren Tang and Linglong Tower in the middle. In the planning part of team business, he talked about what to stick to and what to change with the trend.

"Why can our team go from 2008 to today? It's very slow, but it's very stable, just don't feel too anxious. In the final analysis, we must do a good job in the art of cross talk. " Gao Xiaopan said.

Offline or foundation.

Gao Xiaopan is performing.

Trained Gao Xiaopan opened a hip-hop bag shop in 2008. At that time, he was already well-known in the industry and won the gold medal in the national TV cross talk contest. Hip-hop Baggage Shop attracts many crosstalk lovers with its young lineup and fresh and close-to-life performances.

However, in the following years, the once prosperous Beijing Crosstalk Theater gradually declined, and many small theaters were facing bankruptcy. The operation of hip-hop bag shop has also entered a trough, and it is reported that the core members of the team left their jobs, the theater closed down, and even the company closed down.

Song Cheng Performing Arts Group's investment is very important for hip-hop bag shops. After obtaining financing, Hip-Hop Baggage Shop has undergone an overall business transformation. The offline cinema changed from rental mode to self-operation, and three small cinemas were integrated into the company system.

Gao Xiaopan has always insisted that the small theater is an incubator of good content and must not be lost. "The theater is the most intuitive place to interact with the audience. If you amuse the audience hundreds of times in the theater, you can achieve the same effect in other channels. " He said.

The hip-hop baggage line has also achieved profitability. Last year, Hip-hop Bags performed 1500 performances a year, and core members such as You Xianchao, You Xianchao, Chen Yejian insisted on performing several times a month.

In addition to traditional crosstalk performances, different topics and brands have been planned. Regularly launch "original special" to encourage original crosstalk works. "Chipa's Crosstalk Performance" is a live performance by actors according to the audience's ideas, so as to improve the interaction with the audience. Recently, Hip-hop Baggage Shop also launched the "Hip-hop Men's Team" by taking advantage of the popularity of the men's team, commenting on current events on the stage in a way similar to talk shows, and attracting young audiences with novel performances.

"Offline cinemas don't lose money, which is the basis of our other businesses. Offline business will still account for about 50% in the future. " Gao Xiaopan said.

Sublation of tradition

Gao Xiaopan is at the Spring Festival Gala.

"Comic books must not be lost." Gao Xiaopan was very excited when he mentioned the tradition of cross talk. "Crosstalk has a history of more than 200 years. Grandpa is Zhu Shaowen, but from a distance, Dong Fangshuo is also our ancestor, with thousands of years of culture."

On the day of the interview, Gao Xiaopan had just attended a forum of the China Federation of Literary and Art Circles. It was suggested at the meeting that a special organization should be set up to let young actors care and support the old gentlemen in the industry. However, he objected. "This is a matter of course. How can it be stipulated by the system? "

Gao Xiaopan still remembers learning from his teacher. In his view, it is necessary for disciples to visit Master every year, including hanging their eyebrows and opening their eyes, making tea and pouring water.

However, Gao Xiaopan believes that the management of enterprises cannot follow the traditional mentoring system.

Hip-hop bags are now managed by modern enterprise system. After the A round of financing, the company also reserved option pool for employees. At present, 2 1 actor has been divided. "I have never heard of a cross talk company giving employees options. We really want to keep all the talents."

At present, Hip-hop Baggage Shop has many national first-line crosstalk performers. Company/KLOC-More than 0/00 actors adopt pyramid management. Some people guarantee the basic performance of the theater, some people are responsible for the national tour of cross talk and cross talk dramas, and some actors participate in the production of online content such as online dramas. Next, the actors will participate in cinema movies one after another.

At the same time, Hip-Hop Baggage Shop also set up a special team to be responsible for the actors' agents, and introduced KPI system to manage performances. "I will get paid according to my performance in the theater, and then I will get the opportunity to participate in variety shows, online dramas and other platforms." Gao Xiaopan said that talent and content are two key points in the development of hip-hop bag shops.

Hip-hop Baggage Shop has been recruiting the best screenwriters, and has also set up a special reward mechanism, and will also collect cross talk, comedy-style stage plays, online dramas and other content works.

Some people once questioned the innovative ability of hip-hop bag shops. Gao Xiaopan said that he turned down many opportunities for variety shows and film and television dramas, and even when he was busy, he would concentrate on his own creation. "In order to write a cross talk, I may have to read China Quyi for 20 years, listen to Beijing folk songs and look up a lot of information."

Crosstalk actors in hip-hop baggage shops, like the squad leader, should regularly create their own jokes. Under this creative system, Hip-hop Baggage Shop created 120 new works in 20 16 years, most of which were performed in small theaters, and were constantly revised and improved according to the feedback from the audience. Last year, Hip-hop Baggage Shop performed more than a dozen different programs in the Spring Festival Evening and variety shows. In the small theater, you can also guarantee that there will be no repeated programs for one month.

Last year, Gao Xiaopan cooperated with six rooms under the Song Cheng Performing Arts Company to perform live crosstalk. Actors are very popular on social networks. Some people say that hip-hop bag shops are doing cross talk with "Internet" thinking. Gao Xiaopan doesn't think so. "Or, the so-called Internet thinking is fast and wide. What we correspond to is to quickly control current hotspots and do IP development in the whole industry chain. "

The first movie "Brother, stop it! 》

"Brother, stop it!" distiller

With the promotion of variety shows such as "Happy Comedian", many actors and original programs of Hip Hop Baggage Shop are more familiar to the audience. Gao Xiaopan and his team hatched the IP belonging to Hip Hop Baggage Shop and developed the whole industrial chain.

The first IP developed was "Brother, stop it!" There is good feedback in small theaters and variety shows. "20 16, hip-hop baobao shop successively launched" Brother, stop it! Drama, online drama, movie. The play has toured many cities across the country, and the film and online drama have also been filmed and are in post-production.

Gao Xiaopan recalled that when writing the script, he and his partner stayed in the hotel for a month and a half, performing one scene after another, pondering one baggage after another and combing one plot after another. "This is the most earthy method, not the thinking of film writers, but the thinking of cross talk and sketches, to see if there are any paragraphs." To his some confidence, the cross talk and the later adapted cross talk drama had a good response.

However, the team of Hip-hop Baggage Shop has not yet formed a solid development capability. Choose to cooperate with excellent content and channel providers in the industry: "The play chose to cooperate with Yongle, a well-known ticket seller, to provide us with channel support, while the film was jointly produced with Wanda, and invited Sun, director of Dawan Entertainment, to edit Goodbye Mr. Loser. The online drama also asked Wang Jianguo and Li Dan from the talk show to do the script. The issuer is Mei Ying Media, which is good at making online content. "

Gao Xiaopan said that the company is establishing cooperative relations with excellent teams in the industry and becoming a provider of excellent head content.

Although in comedy movies and online dramas, there is no need to steal air, and it is rarely used to work through the mouth and willow. There is no time to pave the way for dense paragraphs, and the components of cross talk are greatly reduced. However, Gao Xiaopan believes that the development of head content can make more audiences see the ability of crosstalk performers, which is not contrary to the promotion of crosstalk art.

"I believe that a person's artistic humor can exist in many forms, which is why Feng Gong and Fan Wei can win the best actor." Gao Xiaopan said.

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