1, business model
Big fat is more international. There are many big brands such as clothes, and supermarkets are relatively complete, with good quality, but the prices are also higher. Erpang, also known as Xiaopang, is more suitable for the public, whether it is clothes or supermarkets, most people can afford it.
2. According to different groups of people
Big fat is aimed at high-end consumers, involving the integration of high-end clothing, sports brands, household appliances and supermarkets. Xiaopang mainly manages supermarkets, and its brand is more people-friendly. There are many kinds of goods in the supermarket. In terms of category deepening, freezing and refrigeration are the most obvious.
The reason why Fat Dong is popular.
1, dissatisfied with the return.
1995 at the beginning of the establishment of the enterprise, Fat Donglai put forward the business philosophy of "genuine products for sincerity", and 1999 put forward "return if not satisfied", thus forming a complete service marketing concept of "genuine products for sincerity and return if not satisfied". No matter whether the consumer is dissatisfied with the color, style, texture, price and other characteristics of the goods, or just because of his own reasons, he will return the goods within three days after they are sold, and Fat Donglai will deal with them immediately without asking the reasons.
2. Rational consumption
Fat Donglai does not encourage customers to spend money lavishly, but advocates rational consumption. In recent years, it has reduced or even almost stopped all kinds of promotional activities to avoid customers blindly buying discounted goods. There is a warm reminder above the jewelry counter from Pangdong-rational consumption is happier.
Step 3 make up the difference
Another popular promise of Fat Donglai is to "adjust commodity prices normally within 7 days and refund the price difference". In recent two years, due to the sharp drop in the international gold price, customers who bought gold ornaments in Pangdong enjoyed this policy and came to make up the difference.
4. Free service
Pangdonglai has established a relatively complete pre-sale, mid-sale and after-sale service system, with hundreds of service items. There are 18 free after-sales services, such as free parking, free refueling, free car repair tools, free bag storage, free mobile phone charging, free delivery, free maintenance, free dry cleaning, free ironing, free sewing, free shoe repair and so on.
And no matter where customers shop, cars can be stored in Pangdong for free, and no matter where customers buy clothes and shoes, they will be ironed, hemmed and repaired for free.
5. Complaint reward
Fat Donglai not only does not dislike customer complaints, but also encourages and rewards them. For this reason, a customer complaint award is specially established: after verification and confirmation by the manager on duty that day, a customer complaint award will be awarded.
6. Out of stock registration
Customers who can't get the goods in Pangdong or are in urgent need can call the emergency hotline. Fat Donglai is responsible for conducting nationwide information inquiry and purchasing goods as soon as possible. Even if you go to a rival store, don't let customers down.