Party Newspaper People’s Daily

The political party’s official newspaper is a tool for publicizing the party’s program, line and policies. In our country, it specifically refers to the official newspaper of all levels of the Communist Party of China

Through the hard work of all employees of the Guangzhou Daily Newspaper Group, in 2007, the average daily circulation of "Guangzhou Daily" reached 1.8 million copies , a year-on-year increase of 150,000 copies; as of December 21, the main newspaper's advertising revenue exceeded the 2 billion mark, a year-on-year increase of more than 20%; the group's turnover reached 3.9 billion yuan, a year-on-year increase of 23%. News from this newspaper in Beijing ( Reporter Liu Yanguang) The fourth annual meeting of the "People's Communist Party and Kuomintang News Forum" was held in Beijing yesterday. A number of party newspapers, including the People's Daily and other party newspapers, leaders of the Central Propaganda Department and the State Press and Publication Administration, as well as more than 100 experts, scholars, and media leaders from all over the country gathered in Beijing to exchange and discuss new measures and innovations in the reform and innovation of party newspapers. ideas, *** discuss the development plans of the party newspaper. The leaders of Guangzhou Daily were invited to participate in this forum and had exchanges. In 2007, Guangzhou Daily conscientiously implemented the policy of "strategy determines success or failure, innovation creates value, and teams form strength" in order to comprehensively strengthen the market competitiveness of the party newspaper and achieved practical results. As the official newspaper of the Guangzhou Municipal Party Committee, Guangzhou Daily pioneered the trend of reform and opening up. In the 1990s, with its rich and practical newspaper layout, flexible and timely morning newspaper service, and its self-published pragmatic system, Guangzhou Daily made the party newspaper accessible to thousands of households. , becoming a newspaper loved by Guangzhou readers and widely recognized by the market. From now on, Guangzhou Daily has further proposed the goal of becoming a "first-class urban mainstream newspaper" based on the new situation. This goal is divided into three steps. The first is to become a mainstream broadsheet that is loved by readers in Guangzhou. Guangzhou Daily has already achieved this. The second is to become a mainstream broadsheet that is loved by readers in the Pearl River Delta urban agglomeration. To this end, Guangzhou Daily has already begun to develop. The third is to strive to become an influential mainstream newspaper in South China cities that is widely valued in the country. In 2007, the actual work of Guangzhou Daily was based on the above direction, focusing on the key points, step by step, and carried out a series of reforms and innovations focusing on improving the competitiveness of Guangzhou Daily in six aspects: content, advertising, distribution, brand, printing, and team. The first is to comprehensively enhance the competitiveness of newspaper content based on content innovation. In accordance with the direction of "enriching product portfolio and segmenting the reader market", Guangzhou Daily has enhanced its appeal to young and high-end readers while maintaining its original reader content positioning, and has developed various content weekly magazines that attract target readers. In November this year, the 60-page weekend edition of Guangzhou Daily was launched. Guangzhou Daily has also strengthened its service capabilities. According to the 2007 stock market boom, it has added a "Daily Financial Management" section; it has enhanced its domestic and international vision and strengthened in-depth reporting. In terms of broadening the horizons of international and domestic reports, he planned the special report on "Review of the 10th Anniversary of the Asian Financial Crisis" for the "China Economic 50 Forum", a series of high-end interviews on the 10th anniversary of Hong Kong's return, a series of interpretations of the 17th National Congress of the Communist Party of China, the revelation of Japan's bubble economy, High-end interviews on China's economic trends, etc., fully demonstrate the professionalism and social influence of mainstream newspapers. Secondly, Guangzhou Daily actively conducts business operations and innovates marketing in the three major areas of advertising, distribution and branding to improve market competitiveness. Vigorously improve advertising and marketing capabilities, hire "outside brains" to provide management consulting for the advertising department, effectively improving the management level of advertising operations. Advertising turnover increased by more than 20% from January to November compared with the same period last year, which is more than three times the average growth figure of the national newspaper industry. We continued to increase circulation and optimize distribution structure. From January to October 2007, the average daily sales increased by 150,000 copies compared with the same period in 2006. Brand marketing activities continue. In 2007, we organized the "Asia Tour" large-scale interview event, the "New Guangzhou, Great Future" TV commercial, the Guangzhou Forum of 50 Chinese Economists, a series of publicity activities for the 10th anniversary of Hong Kong's return, and the "I Love Guangzhou" readers Activity. These brand activities have revitalized the 55-year-old "old signature" of Guangzhou Daily, added new value, formed a stronger affinity among many reader groups, and gained greater influence at the high-end readership level. . In addition, Guangzhou Daily continues to strengthen its publishing and printing competitiveness. On the basis of the 1.5 billion yuan invested in six production lines, it will invest another 100 million yuan to introduce a seventh production line, which will be put into production before the Olympic Games next year. By then, the morning newspaper time of Guangzhou Daily will be advanced, further enhancing the distribution competitiveness of Guangzhou Daily. In 2007, Joyoung Media Co., Ltd. ("Guangdong Media") controlled by Guangzhou Daily Newspaper Group was officially listed on the Shenzhen Stock Exchange on November 16 after seven years of hard work, enabling Guangzhou Daily Newspaper Group to successfully enter China. The capital market will use the power of social capital to achieve a greater leap forward for the newspaper group. Through the hard work of all employees of the Guangzhou Daily Newspaper Group, the average daily circulation of Guangzhou Daily reached 1.8 million copies in 2007, a year-on-year increase of 150,000 copies; as of December 21, the advertising revenue of the main newspaper exceeded the 2 billion yuan mark. , a year-on-year increase of more than 20%; the group's turnover reached 3.9 billion yuan, a year-on-year increase of 23%.