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Why do Ma, Liu and Yu have a soft spot for liquor?
If investment and financial management are regarded as the normal work of internet tycoons, it can be said that being keen on liquor is a common necessity for these tycoons.

The sharing economy, which was in full swing a few years ago, and the new retail field, which has been heated up recently, are all gathering places that these Internet tycoons are keen on.

What is the charm of liquor, a traditional drink, that makes these big men have a special liking?

One: the wine label of the horse

As we all know, Ma's capacity for drinking originated from a wine bureau organized by Ding Lei, which is also commonly known as "Wuzhen Dinner". After dinner, Yang Fa, chairman of Lenovo Group, wrote a Weibo: "Horses are the best to drink and the best to persuade".

This label makes the horse's drinking capacity officially known to the public, and there are also many good drinkers at Ding Lei dinner, such as 360 Zhou Hong? Xiaomi can dominate with alcohol in these big brands, which is enough to see how the horse can drink.

Two: Liu's wine culture.

Liu is from Suqian. There is an old saying that sparrows can drink two ounces, so Liu likes drinking very much. Liu goes to the local grassroots for investigation every year, and also drinks and eats meat with his local brothers.

In JD.COM, there is a well-known wine culture: First of all, this is a bold question, even if there is only one glass of beer, you should dare to serve white wine.

JD.COM people should be bloody, regardless of the consequences, achieve their goals first, and then deal with the follow-up problems. Secondly, there is friction at work. When drinking, you hit me twice and I'll hit you twice.

In addition, there is an interesting detail of JD.COM wine culture, that is, everyone has a jelly in front of them, eats the jelly and leaves the jelly box as a wine glass.

Three: Yu's way of drinking.

Speaking of Yu, his legendary career is amazing, but the most impressive thing is the amount of alcohol that belongs to Yu. After all, Yu is famous for his wine.

When others bully their family, they settle it by drinking. Others use a few ounces to describe the amount of alcohol, and he has to use a few pounds to describe it. It can be said that he is addicted to alcohol.

Yu's way of drinking can also be summarized as watching wine. He had a good talk with Sheng Xitai. Because of the affinity of wine, the latter two cooperated to establish Hongtai Fund, raising 200 million yuan in the first phase, focusing on eating, drinking, education, mobile Internet and other fields.

What is the charm of liquor that makes these bosses bow to their knees?

The road ahead is foggy and miserable.

So far, these internet giants have not been smooth sailing. Ma, Liu and Yu, etc. In the early days of starting a business, I also suffered many setbacks.

There is still a long way to go, and now only white wine can bring you some comfort, just as the poem says, "Give them to boys for good wine, and with you, you will always be concerned." .

The helpless status quo and the vast distance ahead are stirring back and forth in this mellow Tanggou wine, which makes people feel sad and unforgettable.

So is tradition. Drinking makes things easier.

China's traditional culture must contain wine culture. Today, this time-honored cultural custom has become a tradition of easy drinking, just like when Ma Yun started his business, he was unconscious with investors in order to raise 500,000 yuan.

In fact, this tradition is neither good nor bad, only depends on how we treat it. Although sometimes we can't help it, at least we should change our thinking or protect our bodies as much as possible.