Not every hotel can use this menu, and the menus in high-end hotels and restaurants are mostly special meals.

2. Poster style:

This kind of publicity is posted on the glass and wall of the hotel restaurant.

3. Yi Labao style:

It is similar in style to the poster above, but the area is larger, usually about 2M high school, and it is often placed in the hall, so it is easy to see.

4. Sample type:

In fact, this menu has many names and is the most common menu. The above is only a general classification, and each style can also be classified in detail. For example, the sample style can be made into bamboo card style, similar to the ancient bamboo slips scroll.

5. Screen type:

General antique hotel restaurants will be equipped with such a chopping board. This kind of menu can be folded or expanded, and it can also be used as decoration or as a menu.

6. Pure electron:

This kind is more common. For example, the electronic ordering method of KFC and McDonald's can be called electronic.

How to make a poster design? Recommend several super-easy-to-use tools, even if you design Xiaobai, you can easily make tall posters:

1, maker

Maker () is a super powerful online poster making artifact. I have used it for almost three years. Making posters is as simple as making PPT. Just drag each element onto the canvas, and you can make various posters.

It provides various materials, such as posters, picture books, leaflets, invitations, marketing long pictures and business cards. ......

Basically, you can find everything you want.

For example, the cover of this fashion magazine:

Click on the selected element to edit, and you can drag it at any time like PPT. The operation is really super white

There are many original illustrations and materials to choose from, and you can make tall posters directly on the Internet:

By dragging and dropping, you can put all kinds of original elements into your own design without any copyright risk:

This is the cover picture of the original picture and illustration of the WeChat platform. Although not as good as Ps, it is enough for daily use:

2. Canva- can be painted

Canva is a super global design tool website. Referring to the website template, Xiaobai can also make high-profile posters.

First of all, there are many template materials that can be referenced, and it is enough to basically apply them.

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If you are not satisfied with the template material, Canva also has free pictures, fonts and plug-in galleries, and you can also make your own tall posters. The following figure shows the effect of combining two templates, is that ok?

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There are also many special effects tools in Canva station, which can generate tall effects with one click. (For example, let's make the picture above according to the style of Tik Tok. )

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It's really super convenient Similar platforms include Ke Fan Fast Map and Fotor Online Design, both of which can achieve similar results. Each platform has its own advantages and can be used in combination.

For example, the matting function of Ke Fan Quick Map is very easy to use, and it is very convenient to matting into material with one key:

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Of course, if you want to make a more demanding and professional poster, I still recommend you to learn the knowledge of graphic design and play with these tools.

Finally, share some design principles:

1, alignment principle

In layout design, alignment can make the visual effect uniform, and the layout looks clear, neat and orderly, which is very suitable for beginners.

In the principle of alignment, it also includes left alignment, right alignment, center alignment and both ends alignment, which can make the picture more neat, clear and orderly.

Example-This poster is aligned to the left:

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2, the principle of contrast

The principle of contrast is to put different colors, shapes, sizes, lines and other elements in a layout, giving people a sense of visual emphasis and more organized information content.

For example, this poster uses the principle of contrast, which makes the overall picture of the poster very strong:

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3, the principle of noise reduction

In a poster, except the background itself, generally no more than three colors and fonts are used, which can make the whole poster look more concise and clear, and will not give readers visual pressure.

For example, this poster uses the principle of noise reduction:

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4, the principle of blank space

Blanking was originally a common technique in China's artistic creation, which means that in the artistic creation of calligraphy and painting, in order to make the picture and composition of the whole work more harmonious and exquisite, the corresponding blank was intentionally left, leaving room for imagination.

At present, this function is often used in posters and artists.

For example, the following posters all use the effect of the white space principle:

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How to make posters 1, poster size and screen size, posters are mainly pasted in some large public places and screens.

Danone

Highlight the image and color, there are many types of pictures, such as full open, folio, long three open and so on.

2, far vision is strong, poster design also needs to fully consider the visual effect, what to present, how to compare trademarks/logos/images, and extract visual focus.

3. The creativity is novel and the poster is highly targeted. Commercial posters must have visual effects and artistic value, highlight key points, and focus on vision.

4, poster color, poster color should have style and product positioning, color segmentation, color selection needs to meet product positioning.

5, poster fonts, you need to collect fonts, collect some fonts for better design.