Haier Group 1984 was established in Qingdao. Since its establishment, Haier has adhered to the innovation system centered on users' needs to drive the sustained and healthy development of enterprises, and has developed from a small collective factory that is insolvent and on the verge of bankruptcy to the first brand of large household appliances in the world. With the exploration of network mode, Haier Group has achieved steady growth.
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Haier's advantages
1, high-quality production base. Haier refrigeration product system production base is located in Haier Industrial Park, Qingdao Economic and Technological Development Zone. It is the backbone enterprise of Haier Group and promotes the development of refrigerator and freezer industry. After 20 years of development, Haier refrigerators and freezers have seven production departments in China.
First and second refrigerators, special refrigerators, overseas refrigerators, Dalian Haier refrigerators, Guizhou Haier refrigerators and refrigerators. In recent years, Haier refrigerators have set up overseas factories in the United States, Italy, Pakistan, Tunisia and other 13 countries, realizing localized design, production and sales.
2. continuous innovation. Haier refrigerator innovation to meet the needs of consumers. Starting from the first four-star refrigerator in Asia, Haier refrigerators have successively introduced new products such as antibacterial refrigerators, fluorine-free and frost-free refrigerators, soft-frozen refrigerators, light-wave fresh-keeping refrigerators, French-style opposite-door refrigerators in casarte, Italian-style three-door refrigerators in casarte and six-door refrigerators in casarte.
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