Appreciation of ancient tea culture pictures
Ancient tea culture picture 1 ancient tea culture picture 2 ancient tea culture picture 3 ancient tea culture picture 4 ancient tea culture picture 5 tea culture function
The social functions of tea culture are mainly manifested in promoting cha de, spreading tea ceremony, culture and art, cultivating self-cultivation, cultivating sentiment, promoting national unity, demonstrating social progress and developing economy and trade. The virtue of tea is the inherent beauty of tea, which is accumulated for thousands of years and respected by generations.
The traditions of tea culture mainly include loving the motherland, selfless dedication, perseverance, modesty and courtesy, thrift, mutual respect and mutual accommodation. Mr. Wu Juenong and Mr. Liu Xianhe from Hunan are both devoted to the tea industry. They are both patriots and outstanding representatives of contemporary tea people.
Lu Yu's Tea Classic is the crystallization of ancient tea people's diligent study, assiduous study, painstaking exploration and indomitable spirit. Treating guests with tea instead of wine, "a cup of green tea is intoxicating" is a true embodiment of the Chinese nation's cherishing the fruits of labor and thrift. The social functions of tea culture with tea characters as the head are "thinking about the source of tea, entertaining guests with tea, making friends with tea, socializing with tea, being honest with tea, educating people with tea, replacing wine with tea, keeping fit with tea, entering poetry with tea, entering art with tea, painting with tea, dancing with tea, singing songs with tea, rejuvenating culture with tea, giving gifts with tea, promoting agriculture with tea and promoting tea". Tea is the pride of China, the self-esteem, self-confidence and pride of the nation. You can think of the source when you drink tea. Dr Joseph Needham, a world-famous historian of science and technology, regards China tea as the fifth greatest contribution to mankind after the four great inventions of China (gunpowder, papermaking, compass and printing).
Lu Yu's Tea Classic in Tang Dynasty was the first tea book in the world. China tea culture has a great influence on the world. Taking tea as a friend is one of the most extensive social functions of tea culture. Today's market economy is characterized by fierce competition, survival of the fittest, and emphasis on interests and benefits. However, human feelings are relatively indifferent and interpersonal relationships tend to be indifferent. Through teahouses and teahouses, friends get together to exchange information, feelings, understanding and friendship. Friends gather in the old teahouse, talking and laughing at will, recalling life and enjoying life again. In ancient times, there was a saying that "tea is wine when guests come on a cold night". Replacing wine with tea embodies traditional virtues, which conforms to the requirements of the central government advocating strict economy and putting an end to extravagance and waste today. Educating people with tea is a new social function bred by tea culture in the new period. Shanghai children's tea art learns tea by itself, promotes traditional excellent culture and receives patriotic education. When offering tea, we expressed our respect for our elders, parents and classmates.
Tea culture is an elegant culture, and celebrities are willing to participate. Tea culture is also a popular culture, in which people participate extensively. Tea culture covers the whole people and affects the whole society.
Introduction to tea culture
Residents in more than 0/00 countries and regions all over the world love tea. In some places, drinking tea has been promoted to an artistic enjoyment. Different countries drink tea in the same way, each with its own advantages.
Sri Lanka: Sri Lankan residents love to drink strong tea, which is bitter and astringent, but they feel it with relish. The country's black tea sells well all over the world. There is a big tea shop in Colombo, the capital, which has a tea tasting department. Experts taste it with their tongues and then check the grade and price.
Britain: People from all walks of life in Britain love to drink. Tea can almost be called the national drink of Britain. They like fresh strong tea, with one or two lumps of sugar and a little cold milk.
Thailand: Thais like to add ice to their tea, which suddenly cools down and even freezes. This is iced tea. In Thailand, local tea drinkers don't drink hot tea. It is usually foreign guests who want to drink hot tea.
Mongolia: Mongols like to eat brick tea. They pounded the brick tea into powder with a wooden mortar, put it in a pot and boiled it with water, then added some milk and goat's milk, and a proper amount of salt.
New Zealand: New Zealanders regard drinking tea as one of the greatest enjoyment in life. Many institutions, schools, factories and mines have specially set up tea time. There are many tea shops and teahouses in towns and villages.
Mali: Malians like to drink tea after meals. They put tea and water in a teapot and stew them on a clay stove. After the tea is boiled, add sugar and pour a cup for everyone. Their tea-making methods are different: when they get up every day, they boil water in an iron pot and add tea leaves; Let it cook until the bacon cooked at the same time is cooked, and then drink tea while eating meat.
Canada: Canadians make tea in a special way. First, they heat a clay pot, put a teaspoon of tea, then pour boiling water on it, soak it for seven or eight minutes, and then pour the tea into another hot pot to drink. Usually add cheese and sugar.
Russia: Russians often add a slice of lemon to each cup of tea, and also use fruit pulp instead of lemon. In winter, sweet wine is sometimes added to prevent colds.
Egypt: Sweet tea in Egypt. Egyptians usually serve a cup of hot tea with a lot of sugar. Only two or three cups of this sweet tea will make you feel sticky in your mouth and you don't even want to eat rice.
North Africa: mint tea in North Africa. North Africans like to drink tea with fresh mint leaves and some rock sugar in green tea flowers, which tastes cool and delicious. It is polite for a guest to finish three cups of tea given by his host.
South America: Paraguay tea in South America. In many countries in South America, people make tea with the leaves of local madai trees, which is both refreshing and beneficial. They drank the water in the teacup slowly through straws.
Chinese teahouses have many characteristics. What do they have? To run a teahouse, the owner must first know something about tea, and dessert and dried fruit should be equipped. The teahouse environment must be elegant and tidy, with antique decoration style and traditional guzheng music. The water used for boiling tea is very picky, and even the best tea will affect the taste and quality of tea. Since we have chosen to open a teahouse, we must determine its main culture. There are many new teahouses in the market. Compared with traditional teahouses, new teahouses show their diversity. For example, operating a floral teahouse allows consumers to taste or make tea independently.
To open a teahouse independently, we must first have distinctive features (themes), whether it is decoration style, tea style, service style or distinctive themes, which requires great efforts to investigate and collect information. These are the foundations, that is, how to attract and convene customers constantly, how to use all the tools of the Internet, how to do a good job in "content marketing", how to join high-quality brands, the image of employees' quality, advertising, the superior position of storefronts, how to decorate tastefully and do a good job in products, and how to improve them.
It depends on the main profit point of the small teahouse. If the profit point is a place where tea is served, one person's head fee will be charged, and those who want to drink high-grade tea will be charged separately. If tea sales are the profit point, the head fee can be accepted or not, depending on the actual situation. This era is different from the previous era. The business model of small teahouses can also be diversified. For example, if the decoration is at the level of leisure and business negotiation or reception, then you can choose the big currency model. Simply put, guests can buy tea from me and make tea for free.
The mode of small teahouse is already a traditional management mode. It is difficult to make big money. As a gathering place of humanistic life, it is good to solve the problem of food and clothing. Being able to solve the problem of customers drinking tea is the value of teahouse management.
Does the teahouse need to be small and refined? Yes
If you run a small teahouse, you really need to be small and refined. Small means less investment, smaller stores, and fine means selecting goods and selling fine products.
Tips for running a small teahouse are as follows:
1, theme culture. Since we have chosen to open a teahouse, we must determine its main culture. There are many new teahouses in the market. Compared with traditional teahouses, new teahouses show their diversity. For example, if you run a floral teahouse, you can let consumers taste or make tea independently, and then learn free illustrations; Or choose the theme culture of online teahouse and combine tea culture with the Internet. The teahouse is equipped with free wireless internet and computer equipment, so consumers can relax online while drinking tea. You can also consider the theme culture of the book teahouse, update the books in the store in real time, and let consumers drink tea, read books or chat in a leisure environment. Creating a strong theme culture atmosphere and organizing activities related to the theme culture in time can not only bring like-minded consumers together to increase consumption stickiness, but also attract new consumers to increase their income.
2. Service management. Teahouses are places that provide services for ordinary consumers. Therefore, service can be said to be an intangible product, a core product and the most important part of teahouse management. According to the differentiated needs of different consumers, provide humanized and customized intimate services.
3. Product type. If you choose to run a teahouse, if the products in the store are just drinking tea, it will inevitably appear that the products in the store are single and cannot meet the needs of consumers. Therefore, when you open a teahouse, you might as well buy some snacks and cakes in the teahouse, so that consumers can have snacks like hearts to satisfy their appetite when they drink tea at leisure. Of course, this multi-store sales model not only meets the needs of consumers, but also broadens the income channels of stores, which undoubtedly increases the income for stores.