Because Muji advocates simple style, they sell design. Except for some young people who like non-mainstream, I think people generally like simple style. Muji is equal to good goods with no label, which is attractive. And our product design. For example, tableware, rice cookers, microwave ovens, etc., products are also printed! Besides being extremely ugly, it also increases the cost. The price is not everything, and it is cheap. Muji is an easy-to-buy grocery store. Muji has a long use time and a unified style.

In today's Internet age, the commercial revolution is the biggest subversion, and it should be the subversion of brand marketing. Traditional brand building is carried out through media, channels, quality control and SP. In the Internet era, where terminal construction is the main penetration mode, brand building will tend to take the brand as the main stage. The terminal construction mode extends the reach of Internet service to infinite places, so that all consumers can feel the convenience of 15 minute service, which is actually the service of people around them.

Such neighbor service is the terminal of service to a great extent, and the brand of service cannot complete the layout, only the service provider can. Therefore, service providers have mastered the last link of sales, so according to the principle of "king of terminals", new brands must enter various fields. From the mode of brand promotion, the brand promotion of service providers is mainly OEM sales. On the one hand, it ensures quality, on the other hand, it ensures sales volume and is close to service, so a new MUJI has emerged. The promotion of MUJI is more about word of mouth, and it no longer belongs to the category of big brand building. The promotion of MUJI also conforms to the principle of personalized consumption.

Nowadays, in this era of increasing pressure on young people, cheap goods have fallen behind the times. Cheap goods can only be eliminated, and it is impossible for everyone to wear so-called famous brands or big names. It's just that the quality of Muji is good and the price is relatively affordable. This is the cost-effective product that young people like.