Compared with ordinary team entrepreneurship or independent entrepreneurship, husband and wife joint entrepreneurship is often more successful and stable, and the family income of husband and wife entrepreneurship is also more abundant. According to the survey, a considerable number of companies listed on GEM are husband and wife entrepreneurs, such as Park Chung-chieh of Lepu Medical, Zhao Yilan of Du Nan Power Supply Company and Wang He of Huayi Brothers.

In the current entrepreneurial research, husband-and-wife entrepreneurship is regarded as a special form of team entrepreneurship. This kind of team has many advantages that ordinary entrepreneurial teams do not have. First of all, the capital loss in the process of starting a business is easier to share. The fierce competition in the market, the uncertainty of the entrepreneurial environment, and the scarcity of experience and resources of the entrepreneurial team make it inevitable that the decision-making mistakes will lead to losses during the entrepreneurial process. For the general entrepreneurial team, these losses can easily lead to various objective and subjective problems. On objective issues, such as capital chain rupture, business failure and entrepreneurial failure; On subjective issues, it is easy for team members to distrust each other and be disappointed with the prospect of starting a business, which leads to differences of opinion within the team and conflicts, and what's more, the team is dissolved. For couples, due to the existence of multiple trust relationships such as marriage and family relations, they can show greater acceptance in the face of economic losses and get up from failure more easily.

Secondly, the development goals of entrepreneurship and family are the same, and the success of entrepreneurship is more helpful to families. The average entrepreneur not only needs to face the big and small problems in the company, but also needs to face the disputes between husband and wife's feelings and family relations caused by their spouses' lack of support and understanding of their careers, and then the relationship breaks down. For entrepreneurial couples, the interests of both husband and wife are consistent in the development goals of the enterprise and the business goals of the family, and the work tasks and family needs of both husband and wife are very clear, so it is easier to reach mutual understanding and form a joint force emotionally. Of course, the sense of accomplishment and belonging formed by successful entrepreneurship is also of great help to the stability of marriage and the harmony of family atmosphere.