1, clothing: from "one dress for multiple seasons" to "multiple clothes for one season". Before the reform and opening up, people's clothes didn't have many colors and styles, and a dress usually had to be worn for many seasons.

After the reform and opening up, people not only choose the quality and color of clothing, but also pursue brand and fashion, reflecting personality and self-cultivation. The clothing industry has evolved into a colorful fashion industry. "More clothes in one season" has replaced "more clothes in one season", and the clothing industry has become the most colorful industry today.

Nowadays, people pay more attention to "environmental protection" and "health care function" when choosing clothes. Nearly 90% domestic consumers prefer to buy clothes made of natural fiber fabrics such as cotton, hemp, wool and silk.

2, food: from eating well to nutritious taste. Before the reform and opening up, the problem of food and clothing for the broad masses of the people was not solved, and quite a few people were still in a state of half hunger and half fullness, especially in the difficult period of economic life, many "edema" patients appeared in some places in their hometown.

After the reform and opening up, the household contract responsibility system was implemented in rural areas, which greatly mobilized farmers' enthusiasm for production and achieved bumper harvests year after year. The bumper harvest of grain has promoted the all-round development of diversified economy, and the rural areas have shown a gratifying scene of "bumper crops and prosperous six livestock".

According to statistics, the consumption of meat, poultry, fresh eggs, aquatic products and vegetable oil of urban residents in China has doubled, and the dietary nutrition structure has been greatly improved. The former "high-grade food" has already entered the homes of ordinary people. Nutrition, flavor, variety and curative effect have become the new pursuit of people after eating well. The catering industry has become one of the most dynamic industries in China.

3. Housing: from "home ownership" to "livable city". Before the reform and opening up, people usually lived in a big yard and a cement house. A family, old and young, is crowded into a room, with incomplete furniture and no function. After the reform and opening up, individuals have become the main force in buying houses, and the joy of housewarming has come to more and more people. The rapid growth of housing consumption in China indicates the coming of the era of enjoying consumption.

4.OK: it's rare to see people waiting in line to pick up a car. Before the reform and opening up, cars were still rare, and only people with special wealth at home could travel by car.

After the reform and opening up, with the car entering the family, people's weekend trips have become a reality. The main force to promote the rapid development of the automobile industry comes from household consumption. In recent years, various new models have appeared constantly, the price of family cars has dropped sharply, and the personal consumption power of cars has been formed.