In order to ensure the high starting point, high quality and high level of activities, it is necessary to make an activity plan in advance, which has the characteristics of clear content and clear steps. So what kind of activity plan is good? The following is a model essay on the Dragon Boat Festival activities in pharmacies that I compiled for you, for reference only, and I hope it will help you.
I. Analysis of Activity Background
Among traditional festivals, Dragon Boat Festival is the earliest one, and it has always been a big festival in China. Especially in the south, the Dragon Boat Festival is paid more attention to, and even regarded as a big day for reunion and celebration. The customs of Dragon Boat Festival mainly include eating meatballs and dragon boat racing.
Second, the activity time
20xx June 19 to June 24th, lasting 6 days.
Third, the theme of the event
"Fu" love Dragon Boat Festival, triple gift waiting for you!
IV. Purpose of the activity
1. In order to celebrate the Dragon Boat Festival, low-price concessions, emotional telling, interactive activities and other activities are used to create a festive atmosphere and improve the reputation of the store.
2. Expand customers' participation in activities, let customers fully participate in activities, cause emotional buzz, and narrow the distance between pharmacies and customers.
3. Through various activities, attract popularity, increase the number of visitors to pharmacies, boost sales and improve the operating efficiency of stores.
Verb (abbreviation for verb) activity place
All the shops.
Content of intransitive verbs promotion activities
(1) Special offer to help you "f" love the Dragon Boat Festival!
Essential balm, cooling oil, paeonol ointment, Huoxiang Zhengqi water, Xiasangju granules, toilet water, antipyretic paste, mosquito repellent water, Ren Dan, honeysuckle dew, seven star tea, antiviral oral liquid, antipyretic paste, hot water, mosquito repellent water, talcum powder, Huoxiang Zhengqi capsule, Guiling paste, American ginseng buccal tablets, etc.
The promotion forms include free tasting, special price, buy one get one free, matching sales, etc.
(2) On the Dragon Boat Festival, triple gifts are waiting for you!
1. The first gift.
Before the Dragon Boat Festival, 65,438+000 shoppers will receive Dragon Boat Festival gift packages (including 65,438+0 F, 65,438+0 Chinese herbal sachets and 65,438+00 RMB cash coupons). The quantity is limited while stocks last.
2. The second gift.
(1) Activity object: Customers who come to our store for shopping during the Dragon Boat Festival can participate in this activity with a single receipt in 38 yuan.
(2) Activity time: Dragon Boat Festival is held all day, and you can take it whenever you want.
Lucky draw:
Rules: When shopping in 38 yuan, you can take part in the lucky draw 1 time with your computer receipt, and buy more and draw more! 100% wins the prize!
First prize (5 red balls): a beautiful fan.
Second prize (4 red balls): 5L bottle of arowana.
Third prize (3 red balls): an umbrella.
Fourth prize (2 red balls): a pack of washing powder.
Fifth prize (1 red ball): a box of mosquito-repellent incense.
Lucky prize (0 red balls): a beautiful gift.
Remarks: All gifts are provided by the store.
3. The third gift: Give it when it is full.
38 yuan sent 90g Colgate toothpaste1;
Send cash coupons 8 14g Dior brand washing powder or 10 yuan to 78 yuan;
Full 128 yuan send 1 liter Haitian gold label soy sauce or 20 yuan cash coupon;
Full 198 yuan, send 454g Taitaile chicken essence or 30 yuan cash coupon;
Send a bag of fragrant rice (5kg) or 50 yuan cash coupon over 288 yuan.
Send a barrel (2 liters) of Arowana Blended Oil or 100 cash coupon over 398 yuan.
There are only one-way tickets, except the special price.
Seven. Forms of activities and publicity
(a) member SMS or telephone notification
(2) In-store broadcasting
1. Festival broadcasting mainly includes three parts.
(1) holiday greetings.
(2) Special commodity information announcement.
(3) Introduction of promotional activities on the day of Dragon Boat Festival.
2. The inserted content is mainly the introduction and origin of the Dragon Boat Festival.
3. Background music: During the event, traditional and classical songs were played in the supermarket, which set off the festive atmosphere of the Dragon Boat Festival and established a good brand image in the minds of consumers.
(3) Popular posters
(4) banner: xxx.
First, media publicity before the event.
Through promotional activities, attract a large number of target consumers, form a wave of participation and purchase, spread the concept of products and services, and form word-of-mouth communication. Cooperate with news hype and advertisements before and after the event to release product information, so as to achieve the goal of quickly occupying the market.
Second, determine the activity content according to the theme.
The premise of the success of the activity is that the content should be attractive. Including discounts, free gifts, expert clinics, drug purchase lottery, etc. , are all essential means to attract the target person T.
Third, the preparatory work before the event
1, information release
(1), activity information can be published in Loudi radio and television news, because the audience of TV news is every household, and its circulation is 40,000 copies, which is better than other newspaper media.
(2) Loudi People's Broadcasting Station began to publish advertisements for promotional activities on September 26th at 65438+1October 6th. The time is 10 times from 8 am to 9 pm every day.
(3) Hang a banner at the entrance of the central store of the newly-built large pharmacy, with the theme slogan, September 25th, 65438+1October 7th.
4. Publish information that can improve the enthusiasm and number of participants. For example, the activity starts at 9:30, so please don't queue up too early.
(5) Pay attention to the right to interpret the activities of xx Company in the corner of the advertisement, so as not to cause some unnecessary troubles.
2. TV: TV advertisements are flight advertisements, which mainly introduce activities, supplemented by simple product introductions or simply don't mention the functions of products.
3. Site layout
A well-arranged activity site can make the activity orderly, increase the momentum and atmosphere of the activity and attract more people to participate.
(1) Banner with active theme.
(2) Large exhibition boards and backboards that highlight the product image and activity theme.
(3) Hanging flags, table cards, large posters and leaflets.
(4) Information desk, gift (coupon) distribution desk, sales desk, etc.
personnel placement
(1) Arrange a sufficient number of service personnel to wear work cards or ribbons, so as to facilitate the identification and guidance of services.
(2) There should be order maintenance personnel at the site (arrange security assistance from the group company).
(3) On-site consultants and sales staff should have a clear division of labor and cooperate with each other.
(4) Emergency personnel (generally led by leaders, in case of intervention by * * * functional departments, etc. Public relations should be handled in time).
4. Public Relations Liaison Officer
Go to the industrial and commercial, urban management and other departments in advance to go through the necessary examination and approval procedures.
IV. Key points of field implementation
1, the staff arrived at the scene first, and took their positions.
2. Promoters distribute leaflets, introduce activities and products, and guide customers to the sales desk.
3. Grasp the rhythm of activities, maintain order at the scene, and prevent accidents such as looting, so as not to cause negative effects.
4. The sales staff prepares the sales items and introduces the products to be sold.
At the appointed time, gifts should not be distributed too early or too late. Personal information and signature should be registered when distributing.
6. The host announced the end of the activity, and the site was temporarily reserved until possible time.
7. The on-site sales desk continues to sell.
8. Clean up the site and keep recyclable items for later use.
V. A summary meeting shall be held at the end of the activity.
It is very important to evaluate the effect, gains and losses of activities. Only by constantly summing up can we avoid detours in future activities.
I. Background of the event
Judging from the past experience, the Dragon Boat Festival is not very helpful for the promotion of pharmacies, but the opportunity cannot be missed. Merge the two festivals, take the opportunity to publicize and strengthen the influence of pharmacies.
Second, the purpose of the activity
Strengthen the external image of pharmacies and expand their visibility.
Third, the theme of the event
Give warmth to your home.
Fourth, the activity time
Xx，xx，xx-xx，xx，xx
Verb (abbreviation of verb) activity mode
Discount, gift, charity sale
Activity of intransitive verbs
An activity
1. During the promotion period, all cold medicines in our store are sold at a 10% discount, and members and customers who have used our promissory notes can enjoy a 20% discount.
2. Old people who spend more than 50 yuan can get a home visit card for free with their ID cards and promissory notes.
3. Poor families can get a box of family medicine boxes (***500 copies) for free with the certificate.
Activity 2
Our store launched a charity sale of health care products for the elderly, and all the profits were donated to the poverty alleviation fund for compatriots who had no money to see a doctor.
All participants can sign their names on the love board to express their blessings.
Seven. Activity promotion
Leaflets, dm sheets, display boards, banners outside the store, newspapers, radio, television and the Internet.
Eight. Activity budget
xxxx
Nine. Focus on activities
1. All salespeople and promoters should have a warm family atmosphere.
2. We should make full use of the media to publicize this matter and strengthen the corporate image and strength.
3. Gifts should be prepared in advance and customized uniformly.
Finally, I would like to remind you once again that the preparations for the two activities of pharmacies should be done well in advance, and the publicity should be in place at every time point. The annual publicity should have a theme and be innovative. Pharmacies can learn from Shang Chao's activities and make appropriate adjustments in combination with their own audiences.
I. Background of the event
Dragon Boat Festival is a traditional cultural festival in China. In order to give back to the strong support of new and old customers; Our store specially holds large-scale promotion activities for medicines and health products.
Second, the purpose of the activity
1, through the promotion of pharmacies and strengthening management training, focus on key pharmacies and start the work of building 100 box store terminals within a time limit.
2. Fully digest the existing inventory of health care products; Increase the sales of two major health care products in the store (strive to complete the monthly sales of 6,000 yuan for Tomson Bianjian and 6,000 yuan for Kangqi Baiyi in three days)
3. Improve corporate awareness, maintain old customers and develop new customers; Improve sales performance
Third, the activity time
1. Release time of leaflets: June 7th and 8th.
2. Activity time: June 8th, June 1 1 (4 days).
Fourth, the venue
Zhuzhou Tongjian Pharmacy Flagship Shop (Opposite to Central Hospital)
Verb (abbreviation of verb) main product
Kangqibai Series Tomson Bianjian Series Revised Pharmaceutical Series
Activity of intransitive verbs
1, large-scale buying and giving activities of health care products series
2. Non-special commodity purchase and gift-giving activities
3. Special offers are purchased in a limited time.
4. Give gifts for free
5, special outpatient customer gift distribution.
Seven. Activity mode
1. The top 30 customers who enter the store every day can get a beautiful gift at the front desk for free.
2. Promotion of health care products, where you buy health care products, 200 yuan will give you 100 yuan in cash, plus a bottle of health care products, which is only for the sale of expensive health care products.
3. Anyone who buys 3 boxes of Kangqi Baiyi Propolis will be given 1 box +65438 blood glucose meter +0 sets +65438 blood glucose test paper +0 boxes.
4. Anyone who buys 2 bottles of Tomson Bejian Propolis as a gift 1 blood glucose meter+1 box of blood glucose test paper +2 bottles of Bejian as a gift.
5. Anyone who buys Kangqi Baiyi and Tomson Bianjian deep-sea fish oil (200 capsules) and soybean lecithin (200 capsules) will be given an electronic sphygmomanometer.
6. Free gifts will be given to those who buy 68 yuan Revision Pharmaceutical series drugs (see the poster in the store for details).
7. Remarks: The above 345 items do not participate in the cash gift of health care products; Health products purchased by cash coupons do not participate in the 345 gift.
Eight, during the event.
Where shops are full of consumption:
1. Send 1 package of washing powder or a bottle of detergent (small) to 38 yuan.
2. Send a large bag of noodles to 58 yuan.
3. Send a bucket of detergent to 88 yuan.
4, full 128 yuan to send paper towels.
5, over 228 yuan to send a pack of 5Kg meters.
Send 5L oil to a barrel above 6.368.
Special offer:
1, Super Tremella 30.8 yuan/kg
2. Lotus seeds 15 yuan/kg
3, Lycium barbarum 22.5 yuan/kg
4. Astragalus 30 yuan/kg
5, glutinous rice 8 yuan/kg
6, lily 32.5 yuan/kg
Special price of western medicine:
1, Guhan health essence 19.8
2. Angong Niuhuang Pill is 399 yuan/pill.
3, betaloc 2.5 yuan/box
4. Naoxintong Capsule 15.5 yuan
5, Novo and Dragon 48 yuan/box
6. Compound Danshen Dripping Pills 18.8 yuan/box
7. Niuhuang Jiedu Tablet 0. 1 yuan/generation.
8. Anka Huang Min Capsule 0. 1 yuan.
9. Di 'ao Xinxuekang Capsule 2.5 yuan/box.
10, Fuyanjie lotion 2.8 yuan/bottle.
1 1, 28 yuan/box.
12, 3.8 yuan, Qian Kang/box
13, metformin hydrochloride tablets 0.5 yuan/bottle.
14, yisu 5mg6.8 yuan/box.
15, Ma Yinglong Zhichuang Ointment 2.5 yuan/Zhi.
16, kaitong 245 yuan/box
Therapeutic drugs:
1, one for five.
2, Wuji Baifeng Pills, five get one free
3, Xin Naokang five get one free
4, Ginkgo biloba leaves five get one free
5, Changchun Bao five get one free
6, detoxification beauty capsules 3 get one free
7, blue lotus tea two get one free
8, L-carnitine two get one free
9, Liuwei Dihuang Capsule, five get one free
10, five get one free for Kanggu Zengsheng tablets.
1 1, buy one get one free for eel calcium.
12, xiaoshuan Tongluo tablets get five and get one free.
What are the forms of advertisements? Newspaper advertisements, magazine advertisements, TV advertisements, movie advertisements, online advertisements, packaging advertisements, radio advertisements, poster advertisements, POP advertisements, traffic advertisements, direct mail advertisements, car body advertisements, ticket advertisements, lunch box advertisements, etc.
1, newspaper advertisement
Newspaper advertisements refer to advertisements published in newspapers. Its advantages are stable readers and wide spread.
in time
Strong, especially daily newspapers, can publish advertisements in time and deliver them to readers immediately, with high credibility and simple and flexible production.
2. Magazine advertisements
Magazine advertisements have the advantages of strong pertinence, long retention time, large circulation and good picture printing effect. The disadvantage is that the total circulation is not as good as that of newspapers, so the advertising coverage is small. Because most of them are monthly magazines, the deadline for advertisements is early, and the speed of information transmission is not as fast as that of newspapers, radio and television.
3. TV advertising
Television advertising is a form of advertising spread through television, which combines visual images and hearing and makes full use of various advertisements.
Means of artistic expression
, can convey product information most intuitively and vividly. With rich expressive force and appeal, it is one of the fastest-growing advertising media in recent years.
4. Movie advertisements
Poster film is a kind of cultural product and a kind of media. Advertisements based on movies have become mass media advertisements that pay equal attention to television and newspapers in the United States, Europe, Japan, South America and other countries.
5. Online advertising
Internet advertising is an advertisement made on the Internet. It is a high-tech advertising operation mode to publish or publish advertisements on the internet through the online advertising platform, using advertising banners, text links and multimedia on the website, and deliver them to netizens through the network.
Reference source:
-Advertising