The Spring Festival of 2020 is destined to be an unforgettable year. The new crown epidemic has completely disrupted people’s lives. Due to the impact of the epidemic, many traditional physical industries were forced to suspend operations, causing countless economic losses. However, the impact on the Internet industry was not great. Even industries such as Douyin, Kuaishou, and gaming and entertainment received huge traffic and good profits.

Crisis also contains business opportunities. We all know that after the SARS epidemic in 2003, domestic e-commerce ushered in rapid development. Taobao, Alipay, and JD.com all emerged during that period. So what will happen after this epidemic? In the automotive industry, which industries or related industries will explode? ?

1. ?All-round Healthy Cars

Haze has pushed car companies to equip in-car air purification configurations, and the epidemic will also push car companies to eliminate viruses in cars. R&D. Recently, Geely Automobile decided to invest 370 million yuan in advance to launch the research and development of "all-round healthy cars" with virus prevention functions. It is understood that the "all-round health vehicle" will be different from professional medical protective vehicles and is a product mainly targeted at ordinary consumers. It not only has the functions of isolating harmful substances in the outside air and quickly and efficiently purifying the air in the car, but will also focus on breakthroughs in virus prevention functions and technologies in the car.

At the same time, the materials in the car not only have high environmental protection and low emission, but also add bacteriostatic and antibacterial substances to the air-conditioning system, handles and buttons to make them have the ability to inhibit bacteria or surface sterilization. capabilities to achieve “all-round health” with more practical value. Air purification devices have become almost universal, and "anti-virus" passenger cars are coming.

2. Selling cars online via car live streaming

Nowadays, most people are "staying" at home without leaving the house, but we still have shopping needs. From daily necessities to buying a house or a car, "live streaming" has become the most popular way to alleviate sales pressure during the epidemic. Many brands such as Weilai and Tesla have launched online live broadcasts of car buying consultations.

If you have any questions, you can ask via barrage. If you are interested in a NIO car, NIO will also deliver the car to your home to arrange a test drive, thus avoiding unnecessary personal contact. This allows customers to enjoy the same car purchasing services as entering the store, and consumers can order cars directly online and offline. Not only can economic losses be reduced, but the number of viewers and exposure can also be greatly increased.

If live car sales can turn the "customer-4S store" process into a complete closed loop, such as insurance, registration, and car delivery, without the need for customers to go out and everything is done online, then it will subvert the tradition. 4S store. Of course, the most outstanding among many car companies are the new car-making forces. Breaking the rules is the basis for their survival.

If the previous live broadcast of car sales was just an attempt, the epidemic has undoubtedly pushed this form into the fast lane of rapid development and opened up a new sales model.

3. Change the traditional sales model of dealers

As mentioned above, live car sales are a new model, but traditional sales as an old model are very difficult. The automobile industry chain is long, the employment population is large, and the structure is complex. Car companies located in Hubei have been suspended. During this period, 4S stores of various brands across the country are crowded, and sales and deliveries are at a standstill. This means that workers have no income or only have guaranteed income, and the pressure can be imagined. Know.

Dealers have also reduced or stopped ordering cars due to lack of sales. If this happens for several months, most dealers may not be able to hold on. Fortunately, many car companies have stated that they will not conduct sales assessments in February and have introduced support policies. However, it is still uncertain when the epidemic will be effectively alleviated, and some car companies have already determined the time for resumption of work. If by then There is no sales volume yet, and a large inventory is inevitable, so changing the sales model is urgent.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.