Music guide Michelin is the general name of food and travel guide books published by Michelin, a well-known French tire manufacturer. Among them, Le Guide Rouge is the most representative, so sometimes the term Michelin Guide refers to "Red Guide".

In addition to the accommodation guide with red cover, there is also the "Le Guide Vert" with green cover, which covers itinerary planning, scenic spot recommendation, road guidance and so on. On June 29th, 20 18, Michelin Guide reached a strategic cooperation with WeChat Pay.

Michelin Guide was born in 1900 during the Paris World Expo. At that time, Michelin Brothers, the founder of Michelin Company, was optimistic about the development prospect of automobile travel. If car travel is more prosperous, their tires will sell better.

Therefore, the map, gas station, hotel, garage and other information that is helpful for car travel are gathered together to publish a Michelin guide the size of a portable manual and provide it to customers free of charge.

strategic cooperation

On June 29th, 20 18, Michelin Guide and WeChat Pay announced a strategic cooperation in Guangzhou. The two sides will give full play to their respective superior resources, carry out brand cooperation and other aspects based on the authoritative catering evaluation experience of Michelin Guide and product functions such as WeChat payment, applets and social advertisements, so as to provide users with smarter and better catering experience.

In July, in addition to the joint brand user activities of Michelin Guide and WeChat Pay, WeChat Pay will also discuss with Michelin Guide to provide the latest smart catering solutions for Michelin restaurants. The two sides will integrate online and offline resources, use AI, big data, face recognition and other capabilities, or integrate technical ideas and experiences for Michelin Guide and Michelin Restaurant.