German media group VGMedia sued the European Court of Justice in 20 13, demanding that Google pay the copyright infringement fees of news content since 20 13, totaling 10 billion euros. However, the European Court of Justice ruled earlier that online search engines cannot be banned from accessing news clips without the authorization of publishers without the prior notice of German regulatory authorities, which means that VGMedia cannot claim infringement compensation from Google through the European Court of Justice.
In the past, because Google search engine would crawl web fragments through crawler technology, it could be presented under Google search service. In this way, Google has also created online services such as Google News, which allows users to quickly browse news content through the Google service platform.
Because Google service causes users to complete most of their reading needs through news headlines and content retrieval, VGMedia believes that Google's move not only infringes the copyright of news content, but also seriously affects the proportion of media revenue generated through content management. Therefore, it sued the European Court of Justice, demanding that Google stop searching news websites through search engines, and even demanded to pay related copyright losses.
According to the viewpoint of traditional media, technology companies including Google hope to get a share of media revenue, and even influence the development opportunities of traditional media with their own technological advantages, thus forming a market monopoly.
However, in the ruling of the European Court of Justice, it was based on the fact that Germany * * * passed a brand-new copyright law in August 20 13, requiring the technology industry not to obtain news media clips by technical means and use them for its own profit, but did not notify the EU regulatory authorities in advance, so it was impossible to invoke German domestic laws to ban the technology industry, including Google.
In response to Google, it is emphasized that most content publishers in Germany are currently cooperating with Google to attract more users to websites operated by content publishers through free previews, thus creating more diversion effects and advertising revenue.
However, at present, the European Union also believes that companies such as Google and Facebook do affect the operation of traditional media because of their own technological advantages, so legislation requires these technology companies to avoid affecting market competition. At present, most content providers in the European Union have begun to cooperate with Google to create new profit opportunities through digital transformation, and Google has also invested hundreds of millions of euros to foster the growth of new news-related technologies.