AC Nielsen provides comprehensive market research services and strategic market analysis in more than 65,438+000 countries, so that customers can fully understand their products and the whole market, improve sales, explore and occupy new markets, create competitive advantages and make important decisions. This is a TV ratings survey company. Without AC Nielsen or other research companies, there is no way to evaluate the advertising value of a TV channel.
Extended data
AC Nielsen's market evaluation services cover a wide range:
Measure the sales of FMCG according to the data collected from the sales points distributed in various types and sizes of retail stores. Through these measures aimed at retail business, we can provide customers with the most basic materials in terms of product sales comparison, market trends and changes, and sales results among competitors.
In addition, this service can also provide customers with important information about special display, pricing, distribution and shelf display in retail stores.
According to the data and special research collected by the investigation team composed of customers, the purchase amount of fast-moving consumer goods by consumers is calculated. Through these customer investigation groups and special studies, we can provide a basis for understanding and analyzing customers' purchasing motives, attitudes, behaviors, purchasing methods and regional characteristics.
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