The upper part of the emblem of the Winter Olympics shows the shape of skaters, while the lower part shows the heroic spirit of skiers, which embodies the concept of holding two major sports of ice and snow in China. The dance lines in the middle are smooth and rhythmic, representing the undulating mountains, stadiums, snow slides and festive ribbons in the venue, adding a visual feeling of festival celebrations to the emblem.
The Meaning of Volunteer Logo for Beijing 2022 Winter Olympic Games and Paralympic Winter Games
The logo color is composed of red and yellow, representing enthusiasm and welcome. The graphics adopt the international gesture "I love you", which reflects internationalization, fashion and youthfulness. Through the elegant and dynamic ribbon form, it expresses the feeling of "heartbeat" and embodies the vision of "pure ice and snow, passion dating".
The upper part of the emblem is composed of "VVV", which means winning streak and symbolizes the enthusiasm of volunteers to join hands and serve the Winter Olympics. The "smiling face" at the bottom of the character expresses the theme of "dedication, love and smile". The smile of volunteers is the best business card in Beijing, which is not only the inheritance of the 2008 Beijing Olympic Games, but also the embodiment of the volunteer spirit of "dedication, friendship, mutual assistance and progress".