Based on the platform positioning of Xiaohongshu, more than 65% of the traffic comes from search, so the search traffic algorithm is more detailed. This paper focuses on the logic of the search traffic algorithm.

The matching between search results and requirements is mainly the matching degree between core keywords and queries. The specific content displayed in the search results is to find the information that can best hit the user's needs by analyzing the user's needs.

Unicom Tencent Dawang Card uses Xiaohongshu iOS 5.39 and above, and Android 5.39 and above are free of streaming. Free support for browsing the traffic generated by pictures and videos in the little red book APP. Post notes, chat, comment, open web pages in applications, etc. Not within the exclusive traffic range.

Introduction to xiaohongshu

Little Red Book is a lifestyle platform and the entrance of consumption decision. In the Xiaohongshu community, users record the positive energy and beautiful life of young people in this era through the sharing of words, pictures and video notes. Xiaohongshu accurately and efficiently matches massive information and people through machine learning.

Unlike other e-commerce platforms, Xiaohongshu started from the community. At first, users focused on sharing overseas shopping experiences in the community. Later, in addition to beauty and personal care, information sharing about sports, travel, home, travel, hotels and restaurants appeared in Little Red Books, touching all aspects of consumer experience and lifestyle.

There is no better way to improve the conversion rate than the word-of-mouth of real users, just as users will definitely read user comments before buying things in Taobao. Xiaohongshu has a real user word-of-mouth sharing community, and the whole community is a huge user word-of-mouth database.