As we all know, despite the premium of brand goods created by stars, many consumers are still willing to pay as "leeks" out of their love and support for stars. However, if the premium far exceeds the star's personal value and influence, the actual cost is far from it, which will inevitably make consumers feel "value for money". Only the high price supported by the star aura, without the corresponding quality, the star's own brand is just a gorgeous bubble, which will burst one day. In the final analysis, the competitiveness of brands is the competitiveness of products, and the competitiveness of products is the competitiveness of quality, and the brands built by stars are no exception. After the consumption upgrade, consumers' ideas will be more mature and the choice of products will be more rational.

Star private brand has natural market and marketing advantages. If they are only content to be "network celebrities", make quick money and treat consumers as "leeks", it is tantamount to shooting themselves in the foot. Compared with a high-priced and low-quality "rollover" brand, the star's own brand should pay more attention to improving product quality, invest more energy in product research and development and technological breakthroughs, and form a benign interaction with consumers, so as not to make the brand "short-lived". Therefore, they should provide better products.