1983, MUJI opened its first flagship store in Castle Peak, Tokyo. Due to the great recognition of consumers, there are hundreds of specialty stores in Japan within a few years. 199 1 year, MUJI opened its first overseas store in London. Since then, it has successively entered France, Sweden, Italy, Norway, Ireland and other countries. In July 2005, its Shanghai store officially opened.

On July 24th, 20 15, the parent company of Japanese "MUJI" decided that after August 20th15, the prices of about 260 kinds of goods sold in China would be lowered by 20% on average. 2015 The operating income from March to May increased by 90% year-on-year.

Extended data:

Product characteristics

1, material selection

"Muji" develops healthy food, comfortable clothes and small things that make life more convenient, improves life in the Middle East and the West into practical products, and reduces the production cost of goods by purchasing raw materials from all over the world, thus ensuring the production of excellent products.

2, the process of testing

Muji has testing procedures for every product related to the essence of the product, and products that pass multiple tests can only be sold. However, in order to ensure the utilization rate of raw materials and avoid waste, after scientific appraisal, redundant testing procedures that do not affect the essence of products are omitted, and efforts are made to cut costs.

3. Simplicity of packaging

Muji does not pay attention to the outer packaging, shows people the true colors of the goods, does not do packaging and decoration, and adopts a unified packaging and sales method, which not only simplifies the goods but also saves resources, making it cheap, simple and environmentally friendly.

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