Compared with other advertising forms, POP posters have the advantages of simple and quick production, low price of materials, fast production speed, direct information dissemination and various forms. The production of posters not only exercises the practical ability of hand-drawing, but also exercises the typesetting, color matching and shape grasping of advertisements. POP posters are mainly made of card paper with various tools, including pencils, Gou Xianbi, markers, colored pens, pigments, rulers (ruler, triangle ruler, cloud ruler, etc.), etc. The following are your recommended pop poster design skills.
layout design of 1 pop poster
layout design is composition, which means to convey commodity information to people clearly and quickly in a short time, so as to achieve the purpose of profit. The content shown in the poster needs to be treated through reality, proportion and tone to achieve the publicity effect. The most important part of a beautifully made poster is the layout design DD, that is, the advertising content is reasonably and vividly made in a certain specification and size of the layout, and the layout is reasonable to attract consumers' attention, so as to achieve better sales purposes. Layout design is to properly arrange the relationship between primary and secondary content and color. In composition, we should make full use of visual laws to highlight key points, so that posters have a sense of direction and order, and guide consumers to see what first, what later and what the key points are. Pay attention to the blank space in the poster, and the general ratio is 3: 7 or 4: 6. Composition is also a kind of division to achieve the ideal layout effect. The segmentation of the picture mainly depends on lines or surfaces. An excellent poster work is mainly reflected in the coordination and changes of each part after the picture is divided. Usually, the layout segmentation of posters is divided into horizontal segmentation, vertical segmentation, vertical and horizontal cross segmentation, variability segmentation and so on.
Experiments have proved that when people are watching a certain visual point, their eyes will quickly focus on this point and remain motionless. The layout of posters should be scientifically designed by using the principles of emphasis and attraction, contrast and blank, balance and change, movement and rhythm. The content of the poster mainly includes: title, text, illustrations, borders and so on. Its production steps are usually three steps: typesetting, D drawing and D coloring.
the captions in a POP work are very important visual communication, so the most important captions in a work must be outlined. Usually, the poster POP fonts include movable type, regular type, soft type, chubby type, hollow type, etc. The movable type is the simplest and most commonly used font. The structure of POP font grasps several points: the strokes are vertical, horizontal and oblique, and there are almost no smooth strokes. In the process of typing, you can use the method of drawing a grid, fill the grid with words as much as possible, and lengthen the strokes to make the blank parts as little as possible. You can frame, core or overlap the text, but don't be too complicated. A neat and tidy picture is more attractive to consumers. For example, in the poster, some artistic designs can be made for fonts to highlight the theme, such as adding borders, color contrast, deformation, etc. When highlighting the preferential price of a product, the original price can be strongly compared with the current price in size and color, thus attracting consumers.
Illustration is a very important part of the poster, which is intuitive and evocative. With the rapid development of economy, people seem to be stingy with their time to understand words, so the accurate expression of illustrations plays a decisive role in the success of posters. There are many advertisements in the market, and the beautiful and individual illustrations can instantly attract consumers' vision. The illustrations can be paintings,
photography
and clip art. The image of the works can be a two-dimensional or three-dimensional image drawn by plastic arts, or an abstract expression of subjective will, but they must be consistent with the contents of the poster. There are various styles of illustration, such as realistic style, decorative style and cartoon style, and the methods of deformation, exaggeration, suggestion and innuendo of each style can attract consumers' attention more. It is an important factor to make full use of the combination of illustrations and the accurate expression of titles and words to achieve good publicity effect through reasonable layout design. The following techniques are often used in illustration: watercolor, gouache, acrylic, inkjet, marker, black and white, colored pencil, clip art, photography, computer drawing and so on. But for most supermarkets, hand-drawing is a cost-saving and quick method, so the marker is the most commonly used.
creative methods of 2 pop posters
poster creativity is an artistic expression to highlight the sales content. The main purpose is to guide and persuade consumers to spend and sell goods or services to expand profits. A good creative method must first have a deep understanding of the product itself, such as the purpose of the product, the target population, etc. From the standpoint of consumers, understand the consumption habits, so as to guide consumption. For example: ① The supermarket made a poster for a certain brand of mousetrap, on which a mouse could be caught in the mousetrap while stealing. The painting of mouse's micro-expression increased consumers' attention and consumption. (2) A watch should highlight the waterproof effect. When designing the poster, animals such as fish or tortoise can bring the happy expression of the watch when swimming with humorous words, which can bring consumers a relaxed and humorous feeling and enhance their desire for consumption.
3POP poster content should grasp consumer psychology
Consumer psychology affects consumer behavior, and there are many factors that affect consumer psychology, including gender, age, mood, hobbies, occupation, environment, income and so on. The layout of POP posters is limited. If the poster design method fits the consumer psychology and directly attracts consumers, the effect may be better. For example, when a certain brand of milk is promoted, the title in the poster should highlight the green health of milk, and at the same time, it can draw a scene of a milkman wearing the iconic clothing of the supermarket milking directly on a cow listening to music, and highlight the affordable price. Humorous cartoon posters can attract children, and the concept of affordable and environmental protection can attract more housewives. The visual effect of accurate advertising concept is better than a thousand words.
4 color application of POP posters
POP posters play a guiding role in consumers' consumption, and visually meet consumers' needs for product practicality, aesthetics, emotion and price. As an important factor in advertising performance, color is closely related to consumers' physiological and psychological reactions. Color affects consumers' consumption emotions and plays a vital role in the sales of goods. Therefore, when making posters, we should take the image color of goods as a consideration standard. Research shows that color can stimulate people's desire to buy. Taking five types of products as an example, their influences are: medicine 12.2%, food 52%,
cosmetics 29.3%, clothing 38.6%, machinery 17.2% and so on. Even a stroller and a drink, the influence of color also accounts for about 1/5 of the selection rate. Therefore, reasonable and clever use of color can better induce consumption. For example, when summer comes, supermarkets will highlight many cold drinks or popsicles. When drawing posters, you can choose refreshing colors such as cyan, blue and green, which can make consumers feel cool. The sales of ice cream can use orange and yellow to make consumers want to taste. Warm colors have a sense of progress, while cool colors have a sense of retreat. In posters, the eye-catching colors are generally high-purity colors, and the secondary parts are low-purity colors. Because of the special properties of color, the same tone can cause both positive and negative effects.
With the development of the times, binary advertisements are developing towards ternary advertisements, and the future POP will be more cultural, social and entertaining. As a "face-to-face" communication method, POP can introduce consumers into products, provide strong development for brands and sales, bring employment opportunities to more vocational college students, and gradually become a new consumption for art lovers. How to design pop posters?
layout design of p>POP posters
layout design is composition, which means to convey commodity information to people clearly and quickly in a short time, so as to achieve the purpose of profit. The content shown in the poster needs to be treated through reality, proportion and tone to achieve the publicity effect. The most important part of a beautifully made poster is the layout design, that is, the advertising content is reasonably and vividly made in a certain specification and size of the layout, and the layout is reasonable to attract consumers' attention, so as to achieve better sales purposes.
Layout design is to properly arrange the relationship between primary and secondary content and color. In composition, we should make full use of visual laws to highlight key points, so that posters have a sense of direction and order, and guide consumers to see what first, what later and what the key points are. Pay attention to the blank space in the poster, and the general ratio is 3: 7 or 4: 6. Composition is also a kind of division to achieve the ideal layout effect. The segmentation of the picture mainly depends on lines or surfaces. An excellent poster work is mainly reflected in the coordination and changes of each part after the picture is divided. Usually, the layout segmentation of posters is divided into horizontal segmentation, vertical segmentation, vertical and horizontal cross segmentation, variability segmentation and so on.
When people are watching a certain visual point, their eyes will soon focus on this point and remain motionless. The layout of posters should be scientifically designed by using the principles of emphasis and attraction, contrast and blank, balance and change, movement and rhythm. The content of the poster mainly includes: title, text, illustrations, borders and so on. Its production steps are usually: typesetting-drawing-coloring three steps.
the captions in a POP work are very important visual communication, so the most important captions in a work must be outlined. Usually, poster POP fonts include living characters, regular characters, soft characters, chubby characters, hollow characters, etc. In order to highlight the theme, some artistic designs can be made on the fonts, such as adding borders, color contrast, deformation, etc. When highlighting the preferential price of a product, the original price and the current price can be strongly compared in size and color, thus attracting consumers. Six steps and skills of hand-painted POP posters
General process of hand-painted POP production
Step 1: Collect content related to activities or products
Step 2: Refine the title and simplify the text
Step 3: Choose the appropriate layout
Step 4: Choose the appropriate color matching
Step 5: Select relevant illustrations
Step 6. Beginners are advised to buy a copybook and practice calligraphy with a marker and a calligraphy practice grid.
master several commonly used font decoration methods
The title word is the soul of a poster. Doing a good job of the title word can not only highlight the theme, but also make the picture more vivid. However, there are many ways to decorate the title, and beginners may not find the direction. You might as well find several decorative ways you like in practice, so that you can not only master the techniques easily, but also learn better. At the same time, you can shorten the production time and quickly improve the quality of students' hand-painted POP posters.
Pay attention to the layout of typesetting
The simplest typesetting is horizontal typesetting. Beginners would rather seek stability than expect to live and change. At this time, the text and title words can be distinguished by decorative lines or color blocks in decoration, so that they can be distinguished from each other, but they echo each other. Other typesetting layouts are as follows:
Title, illustration and text each account for about 1/3 of the poster area
The title and subtitle of a POP together should account for 1/4 to 1/2 of the whole POP area, and the title usually accounts for about 1/3 of the poster area. (When there is less POP text content, the title can account for about 1/2 of the poster area; When there is a lot of text content, the title can also be compressed to 1/4. )
Leave the four sides of the poster blank
This is also called "leaving air" on the outside of the POP poster. If the air is not left, the content written on the poster will be pushed to the four sides, which will make people feel suffocated and stuffy in the chest. The specific width of the blank space will be different according to the size of the poster, and 3 ~ 5 cm of blank space should be left on the four sides of 2-open (53cm×76cm)POP paper; 4-inch (39cm×543cm) POP should be left with 2 ~ 4 cm blank on four sides; Leave .5～1cm blank on the four sides of the general explosion card.
The line spacing is greater than the word spacing
As long as there are more than two lines (including two lines) in the p>POP content, it should be noted that the line spacing of each line of text should be greater than the word spacing. We usually use the size of specific line spacing between 1/3 and 1/2 of the word height. The requirement of word spacing is that words are next to each other, but generally they cannot be connected, so a certain gap should be left.
there are not many colors but miscellaneous
a poster can have 3~5 theme tones. Too many colors are easy to be messy, and too few can't highlight the key points. To this end, the author suggests that the headline can be written in 1~3 colors, the main body is written in one color (that is, one pen to the end), and the key contents (such as "delivery", price and date) can be written in another color.
The selection of illustrations should be related to the product
For example, the figure below shows a slim young woman, which is easily reminiscent of the young woman as the target customer of Besunyen, and her slim figure can better show the slimming effect of the product.
making activity posters
generally speaking, the main title of activity posters is relatively direct, so that people can know what the activity is at a glance, or the main title is more interesting and the subtitle is more straightforward.
expansion: the latest model essay on the planning of the college students' hand-painted POP poster design competition
I. Activity background
The exquisite and elegant campus is covered with a thick poster culture, and the rich content and various forms of literary atmosphere promote students' all-round success. In order to promote the construction of campus spiritual civilization, prosper campus culture, enrich campus life and show the color of Bijie University. Bijie University Students' Art Design Association will hold a pop poster design competition in this passionate November! I hope that through this activity, teachers and students can pay attention to the construction of our campus quality and the artistic (beautiful) posters of campus activities. At the same time, it can promote students' understanding of pop!
II.
Introduction to the activity
1 Name of the activity: Campus Hand-painted pop Poster Design Competition
2. Purpose of the activity: This activity not only enables all teachers and students to enrich the campus culture and enliven the campus atmosphere. It can also improve the interest of teachers and students in pop advertising, and explore pop poster design talents with innovative consciousness and strong design ability.
3. Organizer: Bijie University
4. Organizer: Art Design Association
5. Venue: Art Square
3. Work plan:
1. Inviting judges:
2. Preparation funds: The preparation of materials and money will be completed before November 1th
3. At the same time, indicate the name, contact number and QQ
(2) preliminary contest: after registration, the contestants will create their own works according to the given theme, and submit their works to the office of the Art and Design Association on November 2, and the judges will select the finalists.
(3) Final: The final will be held on the spot. The four blank sheets used in the competition should be flat and clean, and other production tools and materials should be brought by the participants themselves. Participants who need help during the competition must inform the staff first. After the contestants finished their works, they were collected by the staff, and the contestants quickly left the competition field.
(4) There are four service personnel at the competition site, two for the contestants and two for the judges. The competition lasts for one and a half hours, and the manuscript can be submitted in advance. Graded by the judges, and the average score is calculated by removing a highest score and a lowest score.