Feng Xiangguang did not expect that he would return to Wuxi one day.

in 1986, Feng Xiangguang was admitted to the University of Science and Technology of China as the "No.1" in science in Wuxi, and went to study in the United States in 1991. After working in Silicon Valley for nearly ten years, in early 27, he returned to Wuxi as the first batch of "53" talents. Now, he is the general manager of Wuxi Radiance Microelectronics Co., Ltd..

After more than three years of hard work, Feng Xiangguang has become a leader among the "53" talents. However, to this day, the problem of "how to make foreign experience serve China and cut into the China market as soon as possible" is still bothering him.

In recent years, it has become a craze for overseas talents to return to China to start businesses. Feng Xiangguang is one of them, and his confusion is also a common problem faced by most returnees.

I am most afraid of "acclimatization"

"The advantage of returnees is that they have absorbed advanced technology and industrial experience abroad and can break through the existing domestic habits and limitations, and this is precisely their disadvantage: they are" acclimatized "to the domestic environment and do not know enough about the China market." In an interview with the Science Times reporter in Wuxi recently, Feng Xiangguang said that how to make foreign things serve China and cut into the China market as soon as possible is the first challenge for returnees to start their own businesses.

Feng Xiangguang's remarks represent the aspirations of many entrepreneurs who have returned overseas in Wuxi.

in 26, Wuxi city issued the "53" plan, that is, to introduce 3 leading overseas entrepreneurs in five years. Feng Xiangguang is one of the first seven leading figures to sign the contract. The Wuxi municipal government provided these entrepreneurs with preferential treatment such as 1 million yuan of start-up funds and not less than 3 million yuan of venture capital funds.

For a time, the number of returned talents in Wuxi increased rapidly. Take the "53" project as an example. In the past four years, the number of "53" projects introduced by Wuxi has increased from seven in 26 to 876 by the end of March this year, and more than 6, high-level talents have been accumulated.

today, one-third of the "53" enterprises have entered the market, one-third have entered the industrialization stage, and one-third are still in the research and development stage. For the entrepreneurs of these enterprises, a big problem to be solved urgently is how to improve their management and marketing ability, which can not only maintain the advantages of returnees, but also make up for their shortcomings of "acclimatization".

Before creating Chuangyi Video, Zhang Hui was the co-founder of Zhongxing Microelectronics. In September 26, after Zhang Hui founded Chuangyi Video, it developed into the leader of mobile TV chip industry in China.

Zhang Hui also has his own views on the advantages and disadvantages of returnees. "Since we are returnees, of course, we should have several brushes. We must be able to grasp the development trend of our industry and accurately cut into a key link that can lead the industrial transformation and development. This should be the advantage of our returnees. " Similar to what Feng Xiangguang thinks, he also believes that "returnees are most afraid of' acclimatization' and' dying before their ambitions are rewarded'. This is our disadvantage. "

To be a "cookbook writer"

Based on his entrepreneurial experience, what Zhang Hui most wants to share with his overseas returnees is: "We must let go of the burden of overseas returnees, be brave enough to integrate into the soil of China and become a' hyena', and have the spirit and will of a wolf."

Liu Chuanzhi, chairman and president of Legend Holdings, also agrees with this point.

As an important part of the China (Wuxi) Returnee Entrepreneurship Summit, Lenovo Star Entrepreneurship Lecture Hall was also held in Wuxi for the first time. Liu Chuanzhi was there personally to share his entrepreneurial experience with overseas talents from all over the country.

Previously, when Lenovo Star was mentioned, the first thing people thought of was the special CEO training class for Lenovo Star. Since its inception in 28, the "Lenovo Star" entrepreneurial CEO special training course has been successfully held for two sessions. Through "entrepreneurship training+angel investment", a group of leading talents in science and technology entrepreneurship have been discovered and cultivated to help them grow into tomorrow's stars in China's science and technology entrepreneurship.

Liu Chuanzhi's explanation for the "Lenovo Star Entrepreneurship Lecture Hall" held in Wuxi this time is: "I hope that with the support of local governments, an atmosphere supporting entrepreneurship and innovation can be formed in the society as soon as possible to attract more people to care about such things." He said that Wuxi municipal government's enthusiasm and support for high-tech talents' entrepreneurship is the reason why they chose Wuxi as the first stop of the lecture hall. In October this year, the lecture hall will continue to be held in Wuhan, and the scale will be bigger and bigger in the future.

When it comes to returnees' entrepreneurship, Liu Chuanzhi also thinks that if returnees want to return to China to start their own businesses, they must start with "innovative hyenas".

"The first condition for the success of starting a business is to ask the entrepreneur to have a clear goal and constantly sublimate, so as to be ambitious." Liu Chuanzhi said that entrepreneurs must have the ambition to be a "big tree". Only in this way can they establish lofty ideals and have a firm will.

In addition, as an entrepreneur, you should have a strong learning ability, and learn from books, the surrounding environment, especially from your own practice. As far as this requirement is concerned, Liu Chuanzhi believes that entrepreneurs should become "people who write recipes", that is, they can formulate corresponding strategies according to the changing situation. Specific to returnees entrepreneurs, is to "have the ability to solve specific problems in the specific environment of China".

Bicycle VS BMW

Wang Jianqing is the chief management consultant of Lenovo Investment. Since its establishment in 21, Lenovo has invested in more than 9 enterprises, one third of which were founded by returnees. Wang Jianqing's first suggestion to returnees entrepreneurs: "After you come back, you should have a good understanding of the local situation in China."

She told such a story. Lenovo Investment invested in an enterprise that made enterprise management software in the early days of its establishment. The whole team of this enterprise is a doctor who came back from the United States, and has achieved the level of director in large foreign enterprises. They brought the leading technology and products from the United States back to China, believing that they would be helpful to enterprises in China. However, the reality is that when their products really enter the market, most enterprises feel that they can't use them except some enterprises that have already reached a certain scale. Later, the customer told them, "We need bicycles, but they sell BMW."

"The crux of this enterprise is that it doesn't know enough about the market environment in China." Wang Jianqing said.

In addition, after returning to China, some overseas entrepreneurs feel that the quality of domestic employees is poor, and they also want to enjoy wages and welfare benefits far superior to those of domestic employees, which leads to contradictions and conflicts between two entrepreneurial teams with different backgrounds.

At present, many returnees who work in domestic scientific research institutions and universities are also setting up enterprises in addition to research and teaching. For such enterprises, Wang Jianqing believes that it is best to jump out of the system and operate independently. Even within the system, assets such as intellectual property rights should be clearly divided. Only in this way can enterprises develop healthily for a long time. (Ji Hongmei)