Everyone must be familiar with Office Ono. In February 2017, Office Ono began to attract attention due to the release of a series of imaginative videos on office gourmet cooking such as "Water Machine Cooking Hot Pot". After that, "Office Ono" targeted creative food bloggers in the office, harvesting various ideas and tricks such as steaming briquette cakes with an ironing machine, scalding fattened beef with an electric iron, marshmallows with an electric drill, braised pizza, making coffee with a light bulb, and crayfish with an electric drill. A lot of traffic.

Ono is not only famous domestically, but also famous abroad. He is known as the number one YouTube celebrity in China. Statistics show that she has 8.19 million Weibo fans, 7.44 million YouTube fans, and 25.19 million Douyin fans. It must be said that Ono's income is indeed considerable.

At the beginning of his business, Ono’s boss, Nie Yangde, who has an e-commerce background, was blocked from trying a fresh and fresh food style and did not get enough attention, so he considered using a strong contrast method to create content. At that time, the company's staff had to fill it with new ideas to ensure the sustainability of the creativity. Office Ono also took advantage of the trend to launch his own creativity, "The office is not only about immediate KPIs, but also about food and distance." Office Ono's videos aim to solve the anxiety of young white-collar workers and allow young people eating box lunches in the city to release their yearning for a better life by watching videos.

The reason why this team chose to make food videos in the office is simply because this idea can attract more attention and traffic. Ono is a strange woman who cooks in the office, because after the video directly touches people's anxious and stressed hearts, it will generate a strong emotional resonance and sense of substitution, prompting the audience to continue to pay attention.