No, for all restaurants, three years is a hurdle. At this time, the proportion of closed stores will rise to one third. This is especially true in star-rated restaurants.

According to industry analysis, an important reason for the collapse of star restaurants is that they are too innovative and like to play with individuality. Degang Guo's Guo Jiacai is a typical example. In 2009, Degang Guo opened a restaurant named "Guo Jiacai" in Sanlitun. This restaurant specializes in Tianjin cuisine, Shandong cuisine and Degang Guo's most popular home cooking. However, there are always some novel dishes on the menu, such as Guo's meatballs, home-cooked fish, rotten fish and shrimp, noodles with gravy from Shi Niang and so on. Most of these innovative dishes are cooked by Degang Guo himself. Although it can attract many people for a while, it is not easy to be accepted by the public because it has not been screened by time. Some customers once commented that Guo Jia threw meatballs "too fat, too greasy, and women don't like to eat them." 20 13, Guo Jiacai is closed.