Question 1: What does new media mainly refer to?

Question 2: What is new media? New media (New Media) refers to the current environment where everything is a media. To put it simply: New Media Media is an environment.

New media covers all digital media forms. Including all digital traditional media, online media, mobile media, digital TV, digital newspapers and magazines, etc.

A relative concept, it is a new media form developed after traditional media such as newspapers, radio, and television, including online media, mobile media, digital TV, etc.

New media is also a broad concept that uses digital technology and network technology to provide users with information through the Internet, broadband LAN, wireless communication network, satellite and other channels, as well as computers, mobile phones, digital TVs and other terminals. A form of communication that provides information and entertainment services. Strictly speaking, new media should be called digital new media.

Difference

Editor

Wang Bin, Secretary-General of the New Media Industry Alliance: “New media is based on digital information technology and is characterized by interactive communication. Innovative forms of media. ”

The American “Wired” magazine’s definition of new media: “Communication for all.”

UNESCO’s definition of new media. Definition: "A medium for information dissemination based on digital technology and using the Internet as a carrier."

New media is a media that can provide personalized content to the public at the same time. It is the integration of communicators and receivers. A medium where pairs of equal communicators and countless communicators can conduct personalized communication with each other at the same time.

Scholars have different opinions on the definition of new media, and there is no conclusion yet. Some communication journals have a "new media" column, but the research objects of the published articles are also different, including digital TV, mobile TV, mobile media, IPTV, etc. Some publications also include blogs, podcasts, etc. New media column. So, what exactly is new media?

Compared with traditional media, new media is a new media form developed after traditional media such as newspapers, radio, and television. It uses digital technology and network technology. , mobile technology provides users with communication and media forms of information and entertainment through channels such as the Internet, wireless communication networks, wired networks, and terminals such as computers, mobile phones, and digital TVs.

The characteristics of new media are interactivity and immediacy, massiveness and enjoyment, multimedia and hypertext, personalization and socialization.

With the rapid development of science and technology, new media has attracted more and more attention and has become a hot topic of discussion. The prosperity of new media in the industry has also further strengthened its research in the academic community. Many experts have studied new media from different perspectives. At present, the more famous experts and scholars studying new media in my country include: Peng Lan and Kuang Wenbo of the School of Journalism of Renmin University of China, Chen Yongdong of the Shanghai Theater Academy, [1] Xiong Chengyu of the School of Journalism and Communication of Tsinghua University, [1] Institute of Journalism and Communication of the Chinese Academy of Social Sciences Meng Wei, Huang Chuxin, Deng Xinxin and Zhao Zizhong of Communication University of China, Hu Yong of Peking University, Zhong Ying of Huazhong University of Science and Technology and other scholars.

Latest interpretation

Editor

New media [2] is not a general term for emerging or new media. New media should have its relatively accurate concept. New media or emerging media are all

Interactive Internet TV

New media is a relatively narrow concept, and this concept cannot meet the needs of new media development, and is not conducive to the development of new media. Industry communication. Therefore, the industry has summarized a relatively accurate definition of new media through research on media, analysis of a large amount of market data, and an overview of the industry’s understanding of new media, combined with consumers’ perspectives. This definition is based on certain research and is not an imposed concept. It is hoped to be used by people in the industry to communicate and wait for the test of the market. At the same time, it is stated that this concept is not a one-size-fits-all definition. It is hoped that this concept can promote in-depth exchanges in the industry and drive new development in the industry. This concept will also develop and progress with the development and changes of the industry.

New media is a media form that appears under a new technological support system, such as digital magazines, digital newspapers, digital radio, mobile text messages, mobile TV, the Internet, desktop windows, digital TV, digital movies, touch media , mobile network, etc. Compared with the four traditional media: newspapers, outdoor media, radio and television, new media is vividly called the "fifth media".

What is new about new media? First of all, it must have an innovative aspect, technological innovation, formal innovation, and conceptual innovation. The author believes that the latter is more important. Simple formal innovation and technological innovation are more appropriately called improvements, but are not enough to prove that it is a new media. Conceptual innovation is the core content of the definition of new media. As for those in the market who define new media based on whether it is interactive or not, this is a one-sided and undesirable view. Whether it is interactive or not is an individual issue and does not have universal significance.

The author believes that individual... >>

Question 3: What does new media mean? Compared with old media forms, media forms with new digital information technology as the core. Simply put, new media is a media with innovative forms based on digital information technology, characterized by interactive communication, and using network transmission as the medium.

Question 4: What is the difference between new media and self-media? The previous answer described self-media very professionally. But new media refers to media other than traditional media, which include television, radio, newspapers, publications, outdoor, etc. New media includes PC Internet, mobile clients, outdoor mobile electronic media, indoor focus building media, video media, etc. We-media is the cultural division of community nature, and old and new are the divisions of communication methods. However, self-media often uses new media channels to spread

Question 5: What does new media work mean? 1. Responsible for the daily operation and promotion of mobile Internet self-media platforms (mainly WeChat, Weibo, and mobile terminals) ;

2. Responsible for independently operating the WeChat public account, planning and providing high-quality, highly disseminating content for fans;

3. Responsible for planning and executing daily activities of the WeChat marketing line and tracking and maintenance, sending various WeChat contents according to the project;

4. Responsible for increasing the number of fans, increasing attention and fan activity, and interacting with fans in a timely manner;

5. Excavate and analyze netizens' usage habits, emotions and experiences, grasp news hot spots in a timely manner, and effectively complete special planning activities;

6. Keep up with the development trend of WeChat, pay extensive attention to benchmark public accounts, and actively explore the WeChat operating model ;

7. Fully understand user needs, collect user feedback, and analyze user behavior and needs.

Question 6: What is the meaning of mobile Internet new media promotion? Although we are still in the Internet era, everyone's focus has shifted from the PC to the mobile terminal. The information we obtain from the mobile terminal every day has exceeded 100%. Eighty, promotion on mobile terminals will also be more effective.

Current mobile new media include: 1. Social platforms such as WeChat and Weibo, which can also be derived from WeChat public accounts/2, APPs and other application software. We open some APPs every day. You can also see that some apps will display other people's advertisements in conspicuous locations, which also acts as an advertising wall.

Question 7: What is new media? What does new media include? New media is a media form that appears under a new technology support system, such as digital magazines, digital newspapers, digital radio, mobile phone text messages, mobile TV, the Internet, desktop windows, digital TV, digital movies, touch media, etc. . Compared with the four traditional media: newspapers, outdoor media, radio and television, new media is vividly called the "fifth media". The American "Wired" magazine's definition of new media is "communication by everyone to everyone." Professor Xiong Chengyu, School of Journalism and Communication, Tsinghua University: "Media forms that emerge and influence based on computer information processing technology." New Media Wang Bin, Secretary-General of the Industry Alliance: "New media is a media with innovative forms based on digital information technology, characterized by interactive communication." Jiang Nanchun, CEO of Focus Media: "Focus is to differentiate the audience, and Focus Media is to face a A specific audience group, and this group can be clearly described and defined. This group happens to be the leading consumer group or heavy consumer group of certain products or brands." Wu Zheng, CEO of Sunshine Culture Group: "Compared with old media, new media. The first characteristic of the media is its dissolving power - dissolving the boundaries between traditional media (television, radio, newspapers, communications), dissolving the boundaries between countries, between communities, and between industries, dissolving the boundaries of information transmission. The boundary between the receiver and the receiver, etc. "Definition of Wei Wuhui, Vice President and Chief Operating Officer of BlogBus: "A media form in which the audience can participate extensively and deeply (mainly through digital mode)." Huang Shengmin, Communication University of China: The basic elements that constitute new media are three infinities based on network and digital technology, namely unlimited demand, unlimited transmission and unlimited production. ——Understanding at the level of social relations. What is certain is that "new media" is a variety of media forms based on digital technology and network technology. "New" is most fundamentally reflected in technology, and it is also reflected in form. Some new media are brand new, compared to the Internet; while some are media forms that combine the old and new after introducing new technologies on the basis of old media, such as electronic media. newspaper. New media is media that can provide personalized content to the public at the same time. It is a media in which communicators and receivers merge into equal communicators, and countless communicators can conduct personalized communication with each other at the same time. In the past two years, with the rapid development of science and technology, new media has attracted more and more attention and has become a hot topic of discussion.

Question 8: What does media mean? The word media comes from the Latin word "Medium", which is transliterated as medium and means between. It refers to the carrier and tool that carries and transmits information from the information source to the recipient during the information transmission process. The media can also be regarded as all technical means to realize the transmission of information from the information source to the recipient.

Media has two meanings, one is the object that carries information, and the other is the entity that stores and transmits information.

Question 9: Are new media and the Internet the same concept? 5 points New media refers to media that are different from previous media forms, such as Weibo, WeChat public accounts, Toutiao, etc. Most new media can Becoming a self-media means that one person can become a content producer and publisher without the need for previous publishing agencies such as newspapers or websites.

Most new media is based on the Internet. In order to reflect the difference from the old forms, especially non-Internet forms of media, what is now called new media refers to self-media tools based on Internet thinking.

Another important point is that new media or self-media is decentralized. There is no central organization to publish information, and each information publisher is scattered and uncentralized.

The Internet is a big concept. It can be an entity - the Internet itself, or it can mean Internet thinking. New media is a form of media born on the basis of Internet thinking.

Question 10: What does PR mean in new media? PR refers to public relations (Public Relations P.R. referred to as public relations). It is translated by English Public Relations as public relations or public relations. The literal meaning of relationship theory and its actual meaning are basically the same. They all refer to the communication and dissemination relationship between the organization and the public environment. Specific public relations marketing, means, and