1: What problems should the scheme solve, what goals should be achieved after the scheme is implemented, and how much value can be created.

2. Who is responsible for creativity and writing, who is the main executor and who is responsible for each realization part.

3. What is the problem of promotion? What places and units should be involved in the implementation of the marketing plan?

4. Why do you want to put forward such a planning scheme, why do you want to implement it like this, and so on.

5. How is the time arranged and how long does it take to implement the marketing plan?

6. How to operate the series of activities and how to solve and deal with the new problems encountered in the operation process in time.

7. How much money and manpower does this plan need? It's like fighting a war. Be careful.