Under normal circumstances, there will be a pricing principle: no more expensive than others, no loss for yourself. Nothing is more sensitive to the price than the customer, because the price represents the money in his pocket, making the customer feel that you only took a small part from his pocket, not a large part. Price segmentation is a psychological strategy. In the seller's pricing, using this method can cause the buyer's psychological feeling that the price is cheap. Price splitting includes the following two forms: 1. Quote in smaller units. For example, tea per kilogram 10 yuan to 50 grams of 0.5 yuan, rice per ton 1000 yuan to per kilogram 1 yuan, and so on. The advertisement of the Paris subway is: "You only need to pay 30 francs, and 2 million passengers can see your advertisement." 2. The price of a relatively small unit of goods. For example, "if you smoke one less cigarette every day, you can subscribe to a newspaper every day." "With this refrigerator, the average electricity bill in 0.2 yuan is only enough to eat a popsicle every day!" Remember to use small units when quoting. Ultra-high price method only unique products can sell unique prices. Ultra-high price method is to set a price far higher than the cost when new goods are put on the market, so that enterprises can get a lot of profits in a short period of time, and then adjust the price according to the changes of market conditions. A shop somewhere bought a small amount of middle and high-grade women's coats and a 580 yuan-made one. The store operators saw that the materials and workmanship of this coat were good, and the color and style were novel. They had not appeared in the local market, so they set a high price of 1280 yuan and sold out quickly. If your product is very popular and you are the only one in the market, you can sell it at a higher price. However, this situation generally does not last long. What sells well can also be imitated by others. Therefore, in order to maintain a high price, we must constantly introduce unique products. Low-cost online shop home is an online shop alliance specifically for online shops and individuals. Welcome to the online store in China, tel: 1 14. Good goods are not cheap, which is a thousand years' experience. What you have to do is to eliminate this prejudice. This strategy first sets the price of the product as low as possible, so that the new product can be quickly accepted by consumers and gain a leading position in the market first. Because the profit is too low, it can effectively exclude competitors and occupy the market for a long time. This is a long-term strategy, suitable for some large enterprises with abundant funds. For a production enterprise, online monopoly sets the product price very low, first open the market, occupy the market, then expand production and reduce production costs. For commercial enterprises, the sales price of commodities should be kept as low as possible. Although the sales profit of a single commodity is relatively small, the sales volume has increased and the total commercial profit will be more. When applying the low price method, we should pay attention to: (1) Use high-grade goods with caution; (2) Beware of consumers who pursue high consumption. According to the security law, things worth 10 yuan are sold in 20 yuan. On the surface, they are profitable, but they may lose a customer. For general commodities, the price is set too high, which is not conducive to opening up the market; If the price is set too low, there may be losses. Therefore, the safest and most reliable thing is to set the price of goods at a moderate level, so that consumers can afford it and promoters can easily sell it. Safe pricing is usually purchased at cost plus normal profit. For example, the cost of a pair of jeans is 80 yuan, and according to the general profit level of the clothing industry, it is estimated that the profit of each pair of jeans is in 20 yuan, so the safe price of this pair of jeans is 100 yuan. Safe pricing, right price. In practice, if the enterprise's commodity awareness is not high, even safe pricing is not safe. Consumers who are eager for famous brands and high consumption think that your product grade is too low, and consumers who pay attention to benefits think that your price is too high. The non-integer method is a thousand miles away. This practice of setting the retail price of goods as a non-integer ending with a fraction is called "non-integer price" by sales experts. This is a price that can stimulate consumers' desire to buy. The starting point of this strategy is consumers.