1. Reflect the value of dishes.
Price is a considerable embodiment of value, and the price of restaurant products refers to the main basis for customers to judge their value. Therefore, high-priced products should have high consumption value, generally including the consumption of food raw materials, the labor consumed by meticulous work and warm and thoughtful service, and the use value of creating elegant and comfortable dining environment and equipment and facilities. In short, the price of products should be commensurate with the composition of product value, so that customers feel that it is worth the money.
Pricing principle of dishes
2. The level of the restaurant should be outstanding.
The price of the dishes should be coordinated with the grade of the restaurant, and its grade should be highlighted. For example, in a popular restaurant, the price of food must be acceptable to the public, otherwise it will have a negative impact on the restaurant. Flavor restaurants belong to traditional food and beverage outlets, and the dishes are carefully made with high-grade raw materials. Therefore, the prices of dishes in these restaurants can be higher and more easily accepted by customers.