Example 1: Application in Opening Shop and Company

For example, opening a restaurant, at first glance, is only to meet the physiological needs of customers, such as appetite, and provide services, but through the analysis of the hierarchy of needs, it can correspond to the different needs of customers.

1) physiological needs-want to eat enough and eat delicious food.

2) Security needs-I want to spend a good time in an environment that makes me feel comfortable and elegant.

3) Social demand-I hope to get a polite and warm reception from the clerk.

4) Respect the demand-because this is a popular shop, I want to be proud, take pictures of beautiful dishes and upload them to share.

5) Self-fulfilling needs? I haven't figured it out yet.

We can think according to this theory when analyzing how our store services can meet customers' needs. What are the shortcomings of the current dishes or services, and what advantages you can highlight can be revealed.

For example, factors that meet the demand for recognition and respect can be considered, such as changes in individual recipes and decorations, or special services that are not available in other stores like Haidilao.

Example 2: Application in Learning

The original purpose of self-study and what needs to be done in order to achieve the goal can be established and deepened according to this theory, so that you can see more and more inner thoughts and desires, and it is easier to increase your enthusiasm and motivation.

For example, in order to take the TOEIC exam, it can be the following feeling:

1) physiological needs-exceeding the target point, as an encouragement, reward yourself with a meal in the most upscale Michelin hotel.

2) Guarantee the demand-after the experience and ability are improved, you can create a more stable and higher salary level for yourself than now.

3) Social needs-There are so many foreigners in Shanghai now, and I want to make more foreign friends with different cultural levels.

4) Respect the needs-I want to be proud in front of my friends and add some face to myself.

5) Self-realization needs-I want to be myself who can master English freely and can correspond to any occasion.

Example 3: Application at Work

Similar learning can also bring motivation and motivation to work. If you have any desire for work, you can clearly present your motivation for work through this theory.

1) physiological needs-I want to earn more money for my life.

2) Need for security-I want to work in an environment where there is not too much overtime, little pressure, no seniority, free atmosphere, no discrimination and stable relationship.

3) Social needs-I hope to make some colleagues and friends, get on well with colleagues, bosses and traders, and establish contacts.

4) Respect your needs-your own efforts and achievements, hope to be recognized, appreciated and have a bright future.

5) The need for self-realization-I want to make some contributions to the society through my work and become a figure in the cloud.

Through the analysis of this theory, we can find the contrast between our desire and the present situation, and we can see our current thoughts and shortcomings.

Example 4: Application in Job Search

If you want to find it, what kind of work do you want to do

1) physiological needs-making money for a living.

2) Safety requirements-I want to enter an industry with good development trend, encouraged by the state and stable overall development.

3) Social needs-companies with good atmosphere are what they think.

4) Respect your needs-you can make yourself, your family and your friends think highly of your work.

5) Self-realization needs-If you want to do a meaningful job, you can give full play to your strengths and abilities.