I. Introduction

Live a good life is a life strategy experience program launched by Hunan Satellite TV on March 4th, 20 1 1. Hosted by Wen Yi and Li Rui, it comprehensively collects fresh, interesting and practical life strategies and presents a healthy, positive, simple and happy life concept.

Second, the purpose of the program

Following the Encyclopedia, Hunan Satellite TV's new life service column "Live a Good Life" 20 1 1 also recorded a sample in March. According to the director group, this is a happy experience program at home.

The program will be based on a wide range of life and home service needs, highlight the concept of "home", take the host as the core of the brand, strengthen the experience link, enhance the sense of closeness, and provide the audience with 360-degree all-round and multi-field life guidance and services.

Wen Yi, the host of the program, is not only the founder of "Wen Yi Gourmet Life Museum", but also the author of the sales champion book of life books, and has the experience of hosting TV programs.

At the trial recording site, the reporter learned that the program is divided into four sections, namely, the new kitchen of literature and art, the new discovery of literature and art, the 300-second crash course and the recommendation of Wen Yi, which focus on topics such as "how to eat instant noodles", "dressing skills of wardrobe in different seasons" and "packing skills for business trips".

The "Life Talent" who participated in the program took the stage to share their life tips and gave a live demonstration with Wen Yi. The members of "Happy Experience Group" also had full interaction with Wen Yi.

According to the director group, "Live a Good Life" will focus on amplifying the personality charm of the host, and at the same time try to downplay the concept of "host", making it a real friend next door with rich life experience and narrowing the distance between the program and the audience.