First of all, small household appliances have accurate audiences. Small household appliances in online celebrities are different from traditional household appliances. They focus on the lives of young people and provide portable small appliances. Whether it is the selling point of publicity or the design of products, it is aimed at the post-80s and post-90s. Because for young people, the quality of life depends not only on the quality of products, but also on the personalization and aesthetics of products. Moreover, young audiences are also active groups in the network, which also determines that they are the most likely to be planted by the network. The price of small household appliances is generally not too high. From this perspective, it is very friendly to young people.

Secondly, the rise of network celebrity economy. This year, with the rise of live broadcast selling, as long as the goods are closely related to online celebrities, they may become hot-selling goods that have been snapped up. Especially after being recommended by a blogger who sells goods, it is more easily accepted by the public. The way for online celebrities to promote and sell small household appliances has expanded from traditional offline store sales to online sales. Especially online celebrities, small household appliances are never afraid to label themselves? Internet celebrities? Tags, because more publicity funds are spent on the recommendations of various bloggers. Therefore, the popularity of small household appliances on the Internet can be closer to their target audience.

Finally, the independent innovation of small household appliances is both beautiful and practical. In recent years, we will find more and more kinds of small household appliances, and it seems that all kinds of household appliances can be portable and exquisite. Small household appliances will not only strive for beauty, but also innovate in function, which is close to the lives of young people. For example, the selling point of portable juicer is that young people can drink freshly squeezed juice anytime and anywhere.

From this point of view, the rise of small household appliances among network celebrities has a great relationship with the quality of their products. This quality includes not only the functional quality of the product, but also other added values, such as aesthetics. In fact, it is not only the small household appliances in the network celebrities, but also all kinds of products in recent years, as long as they can reach the network celebrities, there is no shortage of sales.