Searching the comments of major brands on public comments, it is found that although many customers complain that fried fast food is too expensive, the queue is too long and the taste is inappropriate, on the whole, most customers of fried fast food restaurants still give priority to praise, such as "fried fast food tastes good", "dishes are rich and varied", "environment is clean and comfortable", "ingredients are healthy and safe" and "eat with confidence".
"Now there are many such fast food restaurants nearby, which are a bit like home cooking, with everything from vegetables to soup. The fried taste is delicious and reassuring. Compared with other fast food restaurants, it is really conscience. " Ru Chen, a white-collar worker working in Shenzhen Science Park, said.
Xiao Chen's statement reflects the popularity of fast-food fried food, but it also illustrates a problem: the homogenization competition of fast-food fried food has emerged.
Red can. Com visited the market and found that there are three self-service fast food restaurants on the first floor of an office building in Guangzhou, which are less than 10 meters away.
Two of them have similar decoration styles, and the main color is green; The slogan of the restaurant is similar. What is even more exaggerated is that even the location of the open kitchen, the layout of tables and chairs, dishes and moving lines are almost the same.
But even so, the popularity of these two stores far exceeds that of other traditional fast food restaurants on the same floor, which is enough to show consumers' love for fried fast food.