Ikea is a world-renowned furniture and home furnishing retailer from Sweden, and the harmonious product series can be described as diverse in functions and styles. Sales mainly include about 65,438+00,000 products such as chair/sofa series, office supplies, bedroom series, kitchen series, lighting series, textiles, cookware series, housing storage series and children's products series.

There are 356 shopping malls in 29 countries/regions around the world (August 3 1, August 20 17), including 37 in Chinese mainland, which are located in Beijing (three), Tianjin (two), Shanghai (five), Zhengzhou, Wuhan, Guangzhou (two), Chengdu (two) and Chengdu (two).

Ikea business philosophy:

Ikea's business philosophy is to provide all kinds of beautiful and practical household items that ordinary people can afford.

In most cases, well-designed household items are usually provided to a few people who can afford them. From the beginning, IKEA chose a different path. We decided to take the side of the public. This means responding to the needs of people all over the world for household goods: the needs of people with different needs, tastes, dreams, wishes and incomes; The needs of people who want to improve their families and daily lives.

It's not difficult to produce exquisite furniture: just pay the customer. It is not so simple to produce beautiful and durable furniture at a low price-it needs to find another way. This is about finding simple solutions and saving in various ways.