The treasure car was finally dug up.
In the first month of listing, the sales volume exceeded 10,000, to be exact, it exceeded 10,000 in 1 12 days. Many people may call Shi Ying School "the dark horse of mid-level cars", but I think it is "gold will always shine". At the listing conference, Sa Beining, the host of CCTV, once praised Yingshipai as a "carefully built treasure car". The appearance is not obvious, but it is hidden. Shi Ying School not only carefully polished where users can see, but also buried reliable treasures in invisible places, waiting for consumers to dig.
The Shi Ying School, which changed its style and went public, has made more than 30 upgrades in terms of shape, mobility and intelligence, showing the connotation of a valuable car. Upgrade 5 appearance colors, which is very fashionable; The same level of 4924mm body, showing an open pattern, wide space; 18 inch bright black cutting wheel hub, which shows a new realm of output and beauty. Honda carried by the British school? CONNECT 3.0 brings the ultimate experience of "people, cars and homes" interaction; The unique ventilation and circulation system reduces the cooling time of the seat by 465,438+0%, allowing drivers and passengers to enjoy a high-quality driving experience. The fuel consumption per 100 kilometers is only 4.2L, which brings the ultimate driving experience with high efficiency and high performance. Intelligent switching of three driving modes makes it easy for drivers to enjoy a convenient and efficient intelligent driving experience. In addition, Yingshipai is also equipped with a unique ADS full-time adaptive damping system at the same level, which can adjust the damping every 0.002 seconds, bringing excellent sports experience to users.
In terms of comfort, Yingshipai fully considered the needs of users and listed the reversing image function with high daily use frequency as the standard of the whole department. The induction trunk, which is rare in its class, is also equipped on fuel and hybrid top models. It is worth mentioning that compared with Japanese B-class cars of the same level, Shi Ying School has more practical functions. In terms of data and practical functions, Shi Ying School is obviously ahead, fully responding to the actual needs of consumers.
Comparing the data of Japanese "Three Musketeers" that consumers like, we can also see that Shi Ying School has advantages in many aspects. Previously, on the list of hedge ratio released by J.D.Power, not only CR-V, Civic, XR-V, Ailishen and Dongfeng Honda were the five champions, but Shi Ying School also ranked among the top three in the market segment. Authoritative research and data prove that the high-quality and high-value models worthy of recommendation in the market segments are all regarded as "precious cars", and Shi Ying School is well-deserved.
The user's thinking is deep.
Since the 32-year-old Shi Ying School, which has passed down five generations, landed in the China market, no Chinese name has been criticized by the market. People who know cars often put Dongfeng Honda? INSPIRE is called "a good car delayed by a name". Indeed, as the flagship car of Dongfeng Honda, INSPIRE has far superior product strength, but its sales volume has been tepid in the past few years. The reason is that in the past, users trusted the quality and durability of joint venture vehicles more, and were more willing to choose models that sounded "global quality" and were named in English. However, in recent years, with the rise of "Made in China" and the improvement of Chinese cultural self-confidence, catchy Chinese names are more likely to enter users' minds, and users are willing to choose models that suit their own personality.
Dongfeng Honda has a deep insight into the user's thinking. When the new car was released, it set the Chinese name of "Shi Ying School" for INSPIRE. Aviva is a school of its own. The temperament and connotation of its Chinese name can be said to complement the poetic self-sufficiency of this car.
Since the publication of Chinese names, Shi Ying schools have changed their image of "small transparency", which has attracted the attention of many domestic consumers, and their sense of existence has become stronger and stronger. Shi Ying school's "treasure car" has finally been excavated. With attention, it is easy to remember. With the popularity of roads, sales naturally rise.
In terms of fuel consumption, power, space and comfort, which are most valued by B-class car consumers, Shi Ying School has outstanding performance. In terms of intelligent technology that consumers are interested in, Shi Ying schools keep pace with the times. In addition to the Honda CONNECT 3.0 intelligent guidance interconnection system, the Honda induction system has also been upgraded. The newly-added TJA traffic jam assistance system has strengthened the lane keeping and car following functions of Yingshipai at 0-70km/h, broadened the urban application scenarios, alleviated the car following fatigue of users in urban congestion, upgraded ACC and LKAS functions, and further improved driving safety. It can be said that this time, the Shi Ying School has been upgraded. We not only saw Dongfeng Honda's insight into consumer demand, but also felt Dongfeng Honda's full sincerity.
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Full value chain system empowerment
The sales volume of Yingshipai in the first month of listing exceeded 10,000, which is not only the embodiment of its leap-forward product strength, but also its grasp of the user's thinking keeping pace with the times, and the result of its efforts in the whole value chain system of production, sales and suppliers.
At the production level, in order to bring consumers a comfortable and reliable experience, engineers of Dongfeng Honda devote themselves to the ingenuity of the producers and pursue the ultimate, and control the production tolerance at half of the national standard. Generally speaking, if the standard requires an error of one hair, Dongfeng Honda requires that the error in each place should not exceed half a hair.
In the case of insufficient supply of parts and components and rising global raw material prices, Dongfeng Honda actively opens up sources and taps its potential; At the same time, improve efficiency, reduce costs, and work together with more than 1000 auto parts related enterprises to ensure the orderly production and provide the greatest guarantee for the production and marketing prosperity of Shi Ying School.
In terms of terminal sales, Dongfeng Honda dealer partners adopt an all-round marketing model of offline+online, sales and after-sales linkage to narrow the distance with consumers and win the trust of users.
It can be said that it is Dongfeng Honda's efforts in the whole value chain, research and development, manufacturing, quality, procurement, marketing, management and other fields that have contributed to the successful breakthrough of Yingshi School's "treasure car". In the future, we will wait and see how wonderful the Dongfeng Honda brand will create.