The first way to highlight the characteristics. Use various ways to grasp and emphasize the distinctive characteristics of the product or theme itself, and clearly show it. Put these features in the main visual parts of the LOGO or set them off, and they will be received immediately when they come into contact with the text and pictures, attracting attention and generating visual interest, thus achieving the promotion purpose of stimulating the desire to buy. In the design of L0GO, these features that should be highlighted and rendered are generally determined by the enterprise name and product appearance of special competence quotient with distinctive product image. The technique of highlighting features is also a common and widely used expression technique, and it is one of the important techniques to highlight the theme of L0GO, which has significant performance value.

The second is to see the big from the small. In the design of L0G0, the three-dimensional image is emphasized, selected and concentrated, and a point or a part is captured with unique imagination to be described or extended and enlarged, thus fully expressing the theme. This kind of artistic treatment, which focuses on points and areas, sees the big from the small, and is incomplete as a whole, has brought great flexibility and infinite expressive force to the designer, and at the same time provided a broad imagination space for the receiver, and gained vivid interest and rich associations. Seeing the big and seeing the small is the focus and the center of visual interest. It is not only the concentration and growth of L0Go design creativity, but also the unique arrangement of designers. Because it is not small in the general sense, it is the product of the combination of small and big, and it is a simple and deliberate pursuit.

The third reasonable exaggeration method exaggerates a certain aspect of the quality or characteristics of the product object to be promoted by imagination, thus deepening or expanding the understanding of these characteristics. Writer Gorky pointed out: "Exaggeration is the basic principle of creation." Through this technique, we can emphasize or reveal the essence of things more clearly and strengthen the artistic effect of works.