If you don't consider joining and running your own baking room, you need to study hard and operate well, especially in these three aspects.
First, the location is particularly important, which determines the life and death of early shops.
The choice of shop address here is an internal skill, and it is essential to investigate the people around you. You should analyze the distribution of people around the store address who are suitable for your products.
And also consider the consumption habits and consumption cycles of these people, then this step requires some data research through interviews. Personally, I think it is best to consider the excellent store learning experience in the same industry. Of course, it is difficult for peers to teach you. You can analyze and imitate excellent peer operators from the perspective of customers.
Second, the promotion behavior makes the emerging stores step into the first step of normal operation.
Before choosing the store address and waiting for the renovation to be completed, you need to study marketing systematically, so as to plan the pre-market activities of the new store, including discount promotion on the opening day, free goods tasting and other activities.
And whether your store wants to promote membership, or just do traditional retail, or put it on a suitable takeaway platform, these are all things you need to consider. It is best to make a detailed promotion plan for your store promotion.
Then adjust in time according to your own promotion plan and constantly improve the plan.
Third, the transformation determines the customer retention rate.
If promotion brings you traffic and customers, then the transformation depends on the internal strength of your product, such as how people actually feel about your product after buying it.
You must connect your products with the market, focus on the needs of consumers, and don't focus on your own feelings. Good self-awareness will lead to a failure to see the market clearly and a hasty conclusion.
Conclusion: Store operation is roughly divided into three steps, but the subdivision is very complicated and needs to be studied and explored.