Slow sales and returns
When people see the word "Huarong", most people may think of "Huarong Road", while sauerkraut practitioners may think of "Huarong sauerkraut". It is reported that in 20021year, the planting area of mustard tuber in Huarong County reached 240,000 mu, with an annual output value of more than 8 billion yuan. There are130,000 local people who are engaged in mustard-related work or grow mustard themselves.
In 20 17, Huarong county also announced the development plan of mustard tuber industry in Huarong county (20 17-202 1). It is planned that the total output value of mustard tuber industry will be above10 billion in five years, and this goal is not completed in 202 1 year, but in the next few years.
Because, now Huarong sauerkraut is facing various problems such as slow sales and return.
Mustard in Huarong County was generally planted in June 5438+February last year. After growing underground for a winter, it was harvested and pickled in February and March of the following year. Because the local soil is very suitable for mustard growth, even without pesticides and fertilizers, a mustard can grow as heavy as a two-year-old child.
Under normal circumstances, it is a critical period for harvesting and pickling local mustard, but now the local mustard is still in the field and no one wants it.
It is reported that some farmers sent a cart of 30,000 mustard greens to Fujian on March 15. Unexpectedly, March 16 was returned.
32 enterprises were shut down and asked to rectify.
Farmers' mustard tuber is unsalable, and local enterprises related to sauerkraut are also having a hard time. The most famous local enterprise in Huarong County is the flag-cutting vegetable industry. After cooperating with Uni-President, Master Kong and other enterprises, the flag-cutting vegetable industry has suddenly become the leader of the local sauerkraut industry, and the former flag-cutting vegetable industry is also one of the local enterprises that are expected to be listed.
After being exposed, the flag-planting vegetable industry, like other 3 1 enterprises, was shut down and required to be rectified.
At present, the local mustard tuber in Huarong is facing a desperate situation. Mustard can't be sold, it can only rot in the ground. If it doesn't want to rot, it can only be processed with sauerkraut. Processing sauerkraut will only increase the cost and will not be sold.
As a result, nearly 10 billion local industries, with 65,438+100000 people, have cultivated industries for more than 30 years and collapsed overnight in "15".
Farmer: Tears.
After the collapse of sauerkraut industry, farmers and consumers became victims as well.
Lao Mao is a local mustard grower in Huarong County. He planted more than 30 acres of mustard. If mustard can't be sold normally, he will face a loss of 20 thousand yuan.
For those big growers, the loss is more serious. Xiao Xu is a rare post-80s generation in the village. In 2008, he returned to his hometown from Guangdong and began to grow mustard. This year, he contracted 450 mu of land and hired hundreds of workers. The planting cost per mu is as high as 2400 yuan. If mustard tuber can't be sold, there will be at least a loss of 6.5438+0.08 million yuan.
Faced with the loss, the farmers burst into tears. Lao Mao raised his voice in the face of the loss and said, "This loss is no ordinary loss.
"
Reporter: The peasants are wronged but not ashamed.
Perhaps most people will think that farmers will feel ashamed and repent after suffering such losses, but a reporter's words will make people think deeply. "He feels wronged, but he is not ashamed of injustice.
"In the eyes of local farmers, potholed sauerkraut is normal. In the face of the reporter's interview, the farmers' statements are extremely consistent. "We farmers are so pickled.
Although it has been reported on the Internet that "potherb pickled cabbage" is a traditional craft, when the reporter reviews the development history of Huarong mustard tuber, he can find that the history of potherb pickled cabbage is only 30 years. It is understood that potherb sauerkraut is a pickling method invented by a farmer named Zhao to meet the market demand for sauerkraut. After the effect was good, it was imitated by other vegetable farmers, and pickled cabbage changed from the previous jar pickling to pit pickling.
In the face of a reporter's question, the answer given by Lao Zhao, who invented the pit leaching method, turned out to be "hundreds of years of history."
It can be seen that the farmers are crying, and the only grievance is that they have lost their jobs, and the mustard tuber they planted cannot be sold, and they have no understanding of the exposed problems.
No wonder the press conference said with emotion: "The peasants have been wronged, but they are not ashamed of being wronged.
"
Netizen: It is useless to sell badly.
The most incomprehensible thing about potherb sauerkraut is not the method of potherb pickling. After all, potherb sauerkraut only adds a small amount of things such as salt in the pickling process, and mustard itself does not need to use chemical fertilizers and pesticides when planting. In fact, pickled cabbage can also be regarded as "green food".
What netizens can't understand is that workers directly step on sauerkraut, throw cigarette butts and spit everywhere when pickling.
Pickled sauerkraut, after pickled, only pursues the color and crisp appearance, and there is no hygiene index at all. Experts also made it clear that although it is feasible to pickle sauerkraut in the pit, the microorganisms in the air will change, and the health situation is a high probability event.
What is even more unacceptable to netizens is that the export of sauerkraut far exceeds that of domestic sauerkraut, whether it is mustard tuber variety or processing technology.
The mustard used for exporting sauerkraut is a kind of mustard called "Sesame Mustard" locally, and ordinary mustard is used for domestic sauerkraut.
The cement pool with a cost of 300,000 yuan is used to export pickled sauerkraut, and there is no need to step on the foot during the pickling process. The standard square stone is used, and the domestic sauerkraut is pickled by stepping on the pit.
After pickling, pickled Chinese sauerkraut for export needs to be washed four times mechanically, four times manually, and finally four times piece by piece, with a total of 12 processes. Finally, it can be sold normally through X-ray machine inspection, while domestic sauerkraut is simply cut and bagged.
It is said that local people in Huarong County are also popular to eat kimchi for export.
If you don't eat your own products, you will eat delicious food, so don't blame netizens for commenting on tearful farmers that it is useless to sell them badly.
At present, there is only one way for local farmers and enterprises, that is, to reflect on their own behavior, why consumers should resist "Huarong sauerkraut", and what is the significance of everyone's boycott, instead of blindly using traditional crafts, which are all preserved locally to prevaricate everyone.
Only when we truly realize the problem, then formulate relevant quality standards, ensure the quality of the produced sauerkraut reaches the standard, and change everyone's impression of Huarong sauerkraut step by step, can the local people get out of the shadows.
Just like domestic milk in previous years, with the rectification of dairy industry, the recognition of domestic milk is getting higher and higher now.