Boss Electric focuses on continuous self-evolution and self-iteration, and continuously provides users with high-quality products. On March 30th, 2022, Boss Electric released seven kinds of new scientific and technological products, including a new generation of high-performance integrated stove, the boss's ultra-thin range hood rejuvenation series, the overall upgrade of 65L large-capacity steaming, roasting and frying machine Pan Da series, the washing and disinfecting machine Yan Guang S 1, the boss's refrigerator capable of cold dishes, the boss's Sichuan series gas water heater, and the boss's high-end sub-brand chef's desktop steaming, roasting and frying machine.
This conference also marks the official entry of Boss Electric into the field of integrated stoves, and leads the innovation and upgrading of kitchen appliances industry in China through the continuous enrichment of product matrix.
The integrated stove market is "deified" by public opinion, and boss appliances enter the market to promote the healthy development of the industry.
As a new integrated product in the kitchen appliance industry, integrated stove has maintained rapid growth in recent years and is one of the best growing household appliances in the household appliance industry. Now it has entered a full-scale outbreak period. According to the data of Aowei Cloud, the market size of 202 1 integrated stove is 3.04 million units and 25.6 billion yuan, and the retail sales increased by 28% and 4 1% year-on-year.
The broad development prospect of integrated stove industry has attracted the attention of many kitchen appliances, integrated household appliances and cross-border enterprises. Including Haier, Midea, TCL, Oaks, Shuaikang, Wanhe and other well-known domestic brands have launched integrated stove products. However, due to the low technical threshold of the integrated stove industry, many small brands have also joined the market competition, resulting in uneven product quality, serious homogenization and lack of core technology and industry standards.
At the same time, the rapid development of the integrated stove market has gradually been "deified" by public opinion, and the whole market has become restless and irrational, which is generally filled with the argument of quick listing and realization. Boss Electric chose to enter the integrated stove industry at this time. With the exquisite and solid kitchen electric technology reserve for many years, we can provide consumers with higher quality integrated stove products. It is also expected to lead the market back to rationality and boost the healthy development of the industry. At the same time, it will unite with other brands to make the market bigger and stronger.
Sun Tzu's art of war The essay says "it is because the enemy wins first and then fights." We can see that Boss Electric has the same idea in entering the integrated stove. Nowadays, Boss Electric has taken the lead in the technology, mature channel advantages and high-end brand assets of kitchen appliances such as range hoods and gas stoves, which can be described as "taking the lead"; This time, we will apply the leading technologies and functions of various split products to the building of integrated stove products, intervene in the integrated stove market on a large scale, and take advantage of existing channels and brand advantages to preempt others.
Set two breakthroughs and four performance upgrades, solve industry pain points and innovate industry technical standards.
Through a number of "cooking black technologies", Boss Electric has achieved two industry breakthroughs in product control and cleaning of integrated stoves, and achieved four industry-leading performances in oil fume suction and discharge systems, combustion systems, disinfection and storage systems, and intelligent cooking systems, deeply solving pain points and innovating industry technical standards.
The control area of most integrated stove products is designed in plane or side, which is difficult for users to take into account when using, and the side needs to bend over to control. Boss integrated stove adopts 23 streamline aesthetic design, so that users can see the central control window system without bending over, which solves the industrial pain point of inconvenient and inhuman products.
The cleaning problem of integrated stoves has always been a drawback of the industry. Because it is integrated from many products, it is much more difficult to disassemble and clean than other single kitchen appliances, and it is easy to cause parts wear during manual disassembly and cleaning. In order to solve this difficulty, the boss integrated stove pioneered the original "oil guiding route", and the whole oblique edge line has no dead ends. After catching the oil, feed the oil into the oil cup accurately along the customized "route" to realize no oil accumulation in the inner cavity, and improve the pain points of the industry that are easy to accumulate oil and the more you use it, the less powerful it is.
When consumers buy an integrated stove, they often worry that the performance of the product is not as good as that of a single stove, especially in terms of oil smoke absorption and smoke exhaust. Chinese kitchen cooking, the fire is very fierce, the smoke is very big, which is a great test for suction. In order to solve consumer concerns, the boss integrated stove will increase the maximum suction to 20m? /min, the maximum wind pressure increases to 1000Pa. Even if you fry a number of dishes in succession, you won't smell of oily smoke.
The performance of combustion system is not strong enough, which is also a common problem in the process of using integrated stoves by many users. For example, the fire is not big enough to fry; Small fires are difficult to control, unstable and often go out. Faced with these problems, the boss integrated stove adopts a new generation of accurate fire control system, with a heat load of 5.0kW and a thermal efficiency of 63%, which makes the fire fiercer, the frying more worry-free, the small fire more stable and the peace of mind slow.
In order to solve the problem of insufficient performance and capacity of disinfection cabinet and steaming oven, the boss integrated stove not only increased the capacity of disinfection cabinet to 125L, but also added personalized functions such as maternal and child disinfection and dynamic sterilization, which made the whole cavity ultraviolet disinfection more secure. The capacity of the steaming oven has also increased by 30%, and it has been upgraded to a 78L large-capacity cavity, leading the industry to enter the era of steaming, roasting and frying with super capacity. The steaming, roasting and frying machine also combines boss AI Chinese cooking curve, with 64 kinds of smart recipes built in. Novices in the kitchen can easily make master-class delicacies.
Expand the "cooking" product matrix and build a new growth curve for Boss Electric.
With the increasing diversification and subdivision of consumer demand, the categories of kitchen appliances are expanding outward, and the layout of all categories and the operation of products have become new growth points for kitchen appliances enterprises in the future.
Boss Electric always focuses on Chinese cooking. By delving into all aspects before, during and after cooking, it continuously expands the product matrix, provides better solutions for users, and builds a new growth curve by successively arranging integrated stoves, refrigerators, steaming machines, washing and disinfecting machines and other categories.
Boss Electric takes the attitude of forge ahead and technology first as one of the underlying logics, and regards technology as the primary productive force, occupying a leading position in the kitchen appliance market. According to the data released by Euromonitor International, an authoritative market research organization, Boss brand range hoods and embedded cookers have been leading the global sales for seven consecutive years. In 20021year, the boss won the honor of the first global sales of large cooking kitchen appliances for the first time. It is understood that large-scale kitchen appliances include all kinds of cooking appliances such as range hoods, cookers and ovens, which means that after the cultivation of the second curve in recent years, Boss Electric has completed a gorgeous upgrade and regained high growth.
This time, Boss Electric has greatly expanded its "cooking" product matrix, optimized the stock market and grasped the incremental market. In 2022, it will continue to strengthen its leading position in the industry, promote the rapid growth of the kitchen appliance industry and build a new growth curve for the kitchen appliance industry.
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