What if you can't promote drainage? What if there is no customer consultation? As we all know, traffic is the basis of all business. If the ancients were not afraid of the deep alleys, they would not be suitable for the rapid development of the Internet era. Drainage is for transformation, and the traffic that is not transformed is hooliganism. A stable drainage promotion scheme should have: 1- well-known synchronous packaging; 2- Grasp the user's characteristics, quickly understand the user's psychology, and do 24-hour online customer service to help you answer questions; 3- Study customers' daily preferences and search habits, and specify keyword libraries that customers can search. 4- Find competitors, get ahead of them, and intercept the accurate traffic they need to the greatest extent. Therefore, finding a reliable drainage promotion expert online to pay for drainage is actually the same as renting a shop in a prime location to do business, because bosses with large patterns understand the truth: if you really want to make money, you can never achieve it without traffic. How can we really get accurate traffic, establish a continuous and effective drainage pipeline, and let ourselves be added with accurate customers and continue to issue orders? Today, to solve this problem for everyone, good drainage needs not only rapid drainage, but also rapid precipitation of users, large increments, and fission through high-frequency interaction. How to promote good drainage effect? In fact, this is a complete set of fission method system. Channel drainage can pay attention to these parts: positioning, copywriting, promotion and maintenance. The so-called positioning is to determine the position in the user's mind and let the user remember you for the first time. It is divided into user positioning and product positioning. 1. User positioning is to determine your target user group and make user portraits. The dimensions of user portraits include the following aspects: basic information: specific targets (such as primary school students and college students), target segmentation (such as grade 1-3), age (6- 12 years old) and so on. ), region (province, city, even school), gender, education or education level (mainly refers to adult users); Habit: demand pain point: demand is a sense of lack in a certain aspect, such as adult users' lack of career planning, professional certificates, workplace skills and so on. 2. Product positioning is to define the main features, functions and functions of products according to user positioning, and convey them to users in the most prominent and concise language. Here, we recommend the product positioning description of the flow pool to find out the significant difference from the competitors. There are two principles, that is, no one has me, no one has me, no one has me. In terms of language form, there are words that emphasize the specific special effects and benefits of products, such as "Geng, Bi, Bu, Zeng, Bu", which are entity positioning, the principle is that the function is good or even unique, and the language form is "just use it", forming a scene slogan; It should be noted that the above language forms are for reference only and should be decided according to the specific characteristics of the copy. Copywriting is easy to understand, that is, using modified words and pictures to attract and guide users into the pool, or to share and spread, or to participate in activities, or even to buy products. Good copywriting, personally, must follow these three steps: 1. Arouse curiosity. First of all, let users be willing to click, mainly by optimizing the soft title or poster body. The main title of the poster can use three routines: fear+scheme, authority+gain, speed+effect. 2. Stimulate desire. Second, let users read on, which lies in the expansion logic of soft text content or the improvement of speech skills. The logic of copywriting mainly includes "situation-conflict-problem-scheme", which is more suitable for soft texts and can also use short propaganda words. It is necessary to describe the story briefly. The specific routine is as follows: once a white (scene), later he became famous (conflict), pointing out the user's pain point (problem) link or QR code (scheme). For example, I use this copy to promote the operation skill map of the operation organization, and the conversion rate is very good, which is very beautiful. The general logic is: first describe the early resume of the map planner (1992 intern), then point out the contradiction between financing and manufacturing, and finally draw out the skill map and purchase entrance that can solve most operational problems. Another kind of "attention-interest-desire-action" is often used to promote copywriting in scenes such as WeChat group and friends circle. Need to accurately grasp the pain points and product characteristics. The details are as follows: determine the specific population (concern), point out the pain points of users (interest), link six factors (desire) or promote QR code (action). The so-called promotion is to publish the written soft articles and texts about activities or products to places where specific users can see them, such as forums, WeChat, Weibo, friends circle and other channels, and users can establish contact with us through these channels, that is, join the pool or register directly. There are three promotion methods, namely, new media promotion (Weibo, WeChat, forum), community promotion (QQ group, WeChat group) and circle of friends promotion. Each promotion method is not simply to send links, send soft articles and brush posters, but to operate by integrating the characteristics of the corresponding channels, such as activity, behavioral characteristics and content tonality. For example, users like to brush their circle of friends at noon, read the official WeChat account in the morning, and are interested in chicken soup. After maintaining and promoting drainage, users should do what they can in their own pool. At this time, they should do a good job of maintenance, mainly referring to community maintenance, because most channel operations will precipitate users in groups, which is convenient for centralized operation. Maintenance can be said to be the key link of the whole channel operation, because it is related to the follow-up process rhythm, user feedback and transformation effect. In fact, the maintenance process can transform users, especially online education. On-site lectures, information activities, special discussions, etc. Group-based can further increase activity, which is a good means. These are the four steps of channel operation. After that, we need to make a good transformation strategy to make decision intervention on whether users buy or not. This is a long process, which needs to be carried out step by step as planned. Every step will have an impact on users and gradually enhance their desire to buy. The above is the overall logic of channel drainage. Grasping every step will make users willing to come. The reason why so many novice white want to do drainage is that the direction and method are wrong! ! Then the so-called precision drainage is: find people who are interested in their own products or projects, and then divert them to a certain place for trading. This is precision drainage! If you blindly add some people, you can't call it precise drainage, you can only call it pan-powder. Fanfen means that you are not interested in the product. For example, send balloons to the park and add a few people to the WeChat group. This is an operation to drain the powder, which basically doesn't have much effect, because deleting you after receiving the balloon is the operation of many people. Therefore, if you want to do accurate drainage on the Internet, you must have the thinking of drainage, put the efficacy or lighting of your products directly on it, and directly output the corresponding content from the perspective of the sharer, so as to attract buyers to understand. Then what needs to be grasped is that a degree should not be as direct as advertising. You should come to me to buy it or how good it is. We should learn to push the corresponding content in a soft way to attract more people to buy our products. Of course, for various drainage schemes, I have compiled a lot of corresponding skills, including:1-sorting out high conversion keywords and long tail words in this industry; 2- How to write a high conversion soft text template suitable for this industry; 3- What channels can publish this low-priced and well-ranked industry? 4- How to quickly and permanently maintain the articles included in the front row of the home page; 5- How to quickly find competitors' articles and how to intercept them. Written at the end: the method is wrong, and the efforts are in vain. If you want to find the right person successfully, buy other people's time and take fewer detours, that's all. All haste makes waste. There is no accurate drainage that can be effective in a day or two. Only by taking the time and energy to operate in the way I said above can more people be drained. It is unrealistic to add a lot of accurate contacts in an hour or two. Nowadays, people are too impetuous to reach the finish line directly, but it is obviously impossible, so many people seize this and cheat. Please be vigilant to prevent falling into the pit! No matter what industry you are in, it is your wealth to learn the method of precise drainage yourself and benefit you all your life. If you need this complete and accurate method to drain customers, you can come to me now.