Current location - Recipe Complete Network - Complete cookbook - Internet celebrity officially apologizes for bread pastoral. What did the brand do wrong?
Internet celebrity officially apologizes for bread pastoral. What did the brand do wrong?
Introduction: With people's concern for health, people are also looking for healthier food in food. At this time, whole wheat bread appeared in people's field of vision, and the network celebrity bread brand famous for whole wheat bread also officially released an apology message. What did the brand do wrong?

First, the energy of bread labels is low. It can be said that many people will look at the ingredients and energy in food when buying food. Whole wheat bread itself is a low-fat coarse grain food, so the energy should be relatively low. This is also the selling point of whole wheat bread. However, the pastoral whole wheat bread was discovered by the national quality inspection department, which lowered the energy standard, 40% lower than the energy standard on the packaging, far exceeding the national requirements. In addition, the contents of carbohydrate, sodium and protein are more than those on the package, so the garden food has a lot of fake ingredients.

Secondly, I didn't expect this kind of punishment in the countryside to affect Victoria, the anchor with the goods and Dr. Lilac first, because both of them spoke for the countryside. In fact, the reason why pastoral products can survive before is because the quality of their products has been recognized by consumers. However, later, pastoral doctrine violated the original intention and modified the original formula, resulting in bad information on bread quality inspection.

Third, the pastoral apology With the fermentation of the incident, the founder of the pastoral also released his own apology video. According to the apology video, it's pastoral and I don't want to fake it. It's just that there is something wrong with the measurement and some products submitted for inspection, which leads to differences in nutritional components. And they did modify the formula, but they didn't update it in time, which caused a different situation. But many consumers still don't buy the apology for pastoral, because they spent money on whole wheat bread, but they didn't get the whole wheat bread they wanted.