There is a language phenomenon that is very popular in China. Many people, whether leading cadres or ordinary people, just say a few words. For example, when displaying their own or others' heroism at the dinner table, the drinkers are eloquent: deep feelings, a stuffy mouth; Shallow feelings, lick it; Feelings are thick, drink enough; Emotional iron, drinking blood.
For example, describing the corruption of individual leading cadres has been circulated in the society for a while: drinking a catty of liquor without getting drunk, stepping off the dance floor in three steps and four steps, playing mahjong for five nights and six nights without sleeping, hitting seven or eight women, and receiving thousands of gifts. This language phenomenon is generally called "jingle" by ordinary people. The jingle originates from life and is most commonly used by vendors. The quality of the goods sold has a lot to do with fluency. Proper use of jingles can even achieve the purpose of clearing the field and selling goods.
What is "Jingle"? According to the Modern Chinese Dictionary, it refers to "a popular spoken Chinese rhyme with irregular sentences, pure spoken language and easy reading." We think it may be more appropriate to call this popular language phenomenon "folk songs". The so-called "folk songs", that is, "folk songs", are mostly related to current affairs and politics. So there are the following reasons:
First, it comes from the people and is widely circulated among the people. It is actually a member of the "human" family; Second, today's "jingles" mainly reflect many bad phenomena in the satirical society, which are mostly related to current events and have obvious tendencies in the sense of praise and criticism, which accords with the definition of "folk songs".
The difference lies in the word "new". Because this kind of folk songs mainly appeared after 1980s, they rose with China's reform and opening-up, and they are "language products" in the new period, with a unique way-people just talk about them orally, not sing them in the form of music-so we call them "new folk songs" to show the difference with traditional folk songs.
In addition to profound social reasons, the characteristics of the carrier-language-form of contemporary China's "new folk songs" are also indispensable. Judging from the numerous examples mentioned above, Xinmin ballads all have a common feature: catchy, sweet and loud, easy to read and remember, humorous and vivid. Because of this, new folk songs spread quickly and widely. From the perspective of language application, Xinmin Ballad shows a set of perfect systematic features in phonetics, grammar and rhetoric.